VIDIZMO Redactor

Lead Generation

• Conduct cold calls to US-based prospects and initiate outbound conversations.
• Drive lead generation through LinkedIn outreach, targeted email sequences, and CRM-based prospecting.
• Qualify leads, run initial discovery, and schedule product demos for the sales team.
• Manage and update the sales pipeline, ensuring consistent follow-ups and movement across deal stages.
• Meet weekly and monthly business development KPIs and revenue contribution targets.
• Develop and articulate product positioning, messaging, and value propositions for different buyer personas.
• Plan and execute go-to-market (GTM) strategies for new product launches and feature updates.
• Partner with Product, Sales, and Marketing teams to align on campaign objectives and execution plans.
• Create sales enablement assets—including pitch decks, one-pagers, battlecards, and competitive insights.
• Support demand-generation initiatives by contributing persona-focused content such as blogs, videos, and webinar scripts.

Lead Generation Specialist, Cold Calling

Business Development Rep

• Generate and convert leads across key market segments to achieve sales targets
• Build and maintain relationships with enterprise, government, and partner accounts
• Develop and execute sales strategies, pricing, and negotiation plans for growth and profitability
• Manage RFPs/RFIs/Tenders and coordinate with internal teams for timely delivery and customer satisfaction
• Identify new business opportunities, market segments, and partnerships to expand reach
• Prepare and present accurate sales forecasts, plans, and reports
• Define and communicate product positioning, messaging, and value propositions for multiple personas
• Plan and execute go-to-market strategies for product launches and feature rollouts
• Collaborate with Product, Sales, and Marketing teams to align campaigns with business goals
• Create sales enablement materials such as pitch decks, one-pagers, and competitive battlecards
• Support demand generation campaigns through persona-driven content (blogs, videos, webinars, etc.)
• Conduct market research and competitive analysis to identify trends and opportunities
• Monitor and analyze campaign and sales performance metrics to optimize results
• Manage budgets for marketing campaigns, sales promotions, and events
• Provide actionable insights and recommendations to improve conversion and revenue growth

Senior Business Development Professional

Chief Marketing Officer

• Develop clear and differentiated messaging for VIDIZMO’s product suite.
• Build narratives that resonate with multiple personas: law enforcement, legal, federal and state agencies, and enterprises.
• Translate complex technical features into simple, compelling value propositions.
• Lead product launches and feature rollouts with structured GTM plans.
• Work cross-functionally with Product, Sales, and Marketing to align launches with business goals.
• Identify ICPs, buyer personas, and key use cases to drive adoption.
• Develop pitch decks, one-pagers, battlecards, and objection handling documents.
• Train sales teams on messaging, positioning, and competitive differentiation.
• Collaborate with demand generation to craft high-impact campaigns.
• Conduct and synthesize market research, competitor analysis, and win/loss insights.
• Identify emerging trends and opportunities for product differentiation.
• Work with the marketing team to produce persona-driven content: blogs, landing pages, videos, webinars, and product collateral.
• Ensure all marketing content reflects strong product positioning and market understanding.
• Define and track product marketing KPIs (pipeline influence, launch success, message adoption, sales enablement impact).
• Optimize strategies based on performance insights.

Product Marketing Executive

Sales Development Rep

• Proactively identify and reach out to potential leads through email to create a pipeline for Account Executives
• Use ZoomInfo and Linkedin Navigator to identify VIDIZMO Buyers and engage through targeted emails using SalesLoft Campaigns, generate responses and schedule meeting
• Learn VIDIZMO products, and customer challenges, solutions, understand VIDIZMO Buyer persona
• Articulate the VIDIZMO value proposition by educating prospects on our full suite of solutions
• Focus on the value that VIDIZMO brings to an organization vs. just the technical functionality by understanding the pain points that prospective customers are currently experiencing
• Collaborate with Account Executives to uncover and pursue new sales opportunities
• Create trust and credibility with both internal and external stakeholders

Lead Generation Specialist, Cold Calling

Senior Business Development Professional

Product Marketing Executive

Sales Development Executive – Lead Generator