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Senior Business Development Executive
VIDIZMO RedactorSenior Business Development Executive driving lead generation efforts for a USA-based AI technology company. Engaging prospects through cold calling and targeted campaigns while collaborating with sales and marketing teams.
Core Competencies
Role fitCore Competencies
Use this summary to align your resume positioning with the role.
Demonstrates expertise in lead generation and business development within a tech environment, utilizing tools for Account-Based Marketing and engaging with C-level decision-makers. Proficient in analyzing campaign metrics to optimize outreach strategies and build strong relationships with stakeholders.
Highest-signal resume keywords
Lead GenerationCold CallingAccount-Based Marketing (ABM)CRM ToolsAnalytical Mindset
ATS Keywords
Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills
Lead GenerationCold CallingAccount-Based Marketing (ABM)Data AnalysisTechnical Communication
Soft Skills
Excellent CommunicationTeam PlayerInitiativeRelationship Building
Tools & Technologies
ZoomInfoLinkedIn Sales NavigatorSalesLoftCRM Tools
Industry Keywords
Video StreamingCloud PlatformsArtificial IntelligenceDigital Media
Tech Stack
Tools & technologiesCloud
About the role
Key responsibilities & impact- Proactively identify and reach out to potential leads through cold calling and targeted email campaigns to create a strong pipeline for Sales Executives.
- Use tools like ZoomInfo, LinkedIn Sales Navigator, and SalesLoft to identify and engage VIDIZMO buyer personas.
- Learn and articulate VIDIZMO products, customer challenges, value propositions, competitive landscape, and industry trends.
- Understand and map the buyer journey, identify trigger points, and build segmented prospect lists for Account-Based Marketing (ABM) initiatives.
- Execute ABM campaigns using email, text messages, voicemail drops, and cold calling.
- Conduct product demos and engage prospects in early conversations until the buying process initiates.
- Build trust and develop strong relationships with both internal teams and external stakeholders.
- Collaborate closely with Account Executives and the Marketing team to refine outreach strategies and share market feedback.
- Analyze campaign metrics (open rates, click-through rates, response rates, conversion rates) and optimize approaches accordingly.
- Mentor junior business development executives and assist in refining messaging and outreach processes.
Requirements
What you’ll need- Bachelor’s degree in any field; business, marketing, or IT backgrounds are a plus.
- Minimum 1–2 years of experience in lead generation, business development, or sales roles within a tech environment.
- Proven experience with cold calling and engaging C-level or senior decision-makers.
- Ability to understand and communicate technical topics such as video streaming, cloud platforms, artificial intelligence, and digital media.
- Strong analytical mindset and data-driven approach to performance improvement.
- Excellent written, verbal communication, and presentation skills.
- Experience working with CRM and lead generation tools.
- A natural team player with the ability to take initiative and ownership of tasks.
Benefits
Comp & perks- Health Insurance (OPD/IPD)
- Separate Maternity Cover
- Leave encashment
- Car Support Program
- Referral Bonus
- EOBI
- Bi-Annual Increment
- Provident Fund
- Career Growth
- Bonus