Associate Product Marketing Manager
VideaHealth
full-time
Posted on:
Location Type: Hybrid
Location: New York City • Massachusetts • New York • United States
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Salary
💰 $80,000 - $120,000 per year
About the role
- Take our core positioning and sharpen it for the buyers and segments that matter most – translating strategy into crisp, targeted narratives that give sales and marketing sharper tools to generate pipeline and win deals.
- Own content and campaigns from idea to execution, with a focus on building assets that directly fuel pipeline from first touch through close and iterating quickly based on what works.
- Own the messaging and content that powers our SMB GTM motion — running experiments, testing what resonates, and iterating quickly to enable self-serve discovery and reduce dependency on high-touch sales and customer success cycles.
- Own consistent product update and release communications that keep prospects and customers informed, surface value, and reduce reactive load on the team.
- Collaborate cross-functionally to turn real-world customer challenges into elegant solutions, and commit to shipping improvements continuously rather than waiting for perfect.
- Build feature adoption content, upsell messaging, and customer-facing education that supports post-sale CS motions and in-app expansion paths.
- Run campaigns and marketing experiments — test, learn, and build repeatable playbooks that feed back into messaging and positioning over time.
Requirements
- 1–2 years of experience in B2B product marketing or closely related marketing discipline, ideally in healthcare SaaS or tech.
- Commercially minded — you understand how marketing connects to pipeline, adoption, and revenue, and you use that to prioritize your work.
- Ability to translate product capabilities into crisp messaging that resonates with distinct buyer types and personas.
- Strong content and copywriting instincts — you can write a one-pager, a sequence of emails, and a competitive battlecard, and they all sound sharp.
- Collaborative by nature, with experience working cross-functionally with Sales, CS, and Product to get things done.
- Comfortable with ambiguity and a fast-moving roadmap; you don't need a fully defined brief to get started.
- A bias toward action, an ownership mindset, and a focus on practical simplicity over unnecessary complexity.
Benefits
- Competitive compensation and meaningful equity
- Unlimited PTO
- 100 percent company-paid dental and vision coverage
- The opportunity to work on AI that is actually used every day
- A team of thoughtful, driven people who genuinely care
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
B2B product marketingcontent creationcopywritingcampaign managementmarketing experimentsmessaging developmentfeature adoption contentupsell messagingcustomer education
Soft Skills
collaborationcommercial mindsetability to work with ambiguityownership mindsetfocus on practical simplicity