Victor

Chief Marketing Officer

• Maintain and manage Victor’s CRM software (Salesforce) as the single source of truth for customer data, ensuring accuracy and consistency.
• Work with Sales, Operations, and Product to deliver CRM enhancements that drive effective campaigns.
• Maintain strong data hygiene across Salesforce and Braze to ensure a clean, structured, and campaign-ready database.
• Stay up to date with CRM best practices and industry developments, including key Salesforce London events.
• Analyse customer behaviour and CRM activity to identify high-value customers and priority segments.
• Build audience segments and cohorts and personalise messaging for targeted marketing.
• Plan and run campaigns with the Senior Brand Editor, Head of Partnership, and international Sales and Customer service teams; align on response times and follow‑up so activity is integrated and commercially focused.
• Incorporate Sales feedback to refine targeting, messaging, and campaign priorities.
• Use insights, data patterns, and creativity to propose new campaigns and commercial opportunities.
• Leverage AI to enhance cohort creation and campaign efficiency.
• Own KPI tracking (deliverability, ROI, LTV, retention, conversion), dashboards in Salesforce/Braze, and post‑campaign reviews; turn learnings into repeatable best practices.
• Attend weekly marketing and cross department meetings, to report on the performance of the database and PPC marketing.
• Manage paid campaigns across channels such as Google Ads and LinkedIn, ensuring they align with wider marketing priorities.
• Optimise paid campaign performance to increase bookings, grow market share, improve lead quality and reduce CAC.
• Focus database and PPC marketing campaigns on to acquiring new customers, driving increased customer engagement and rebookings.
• Improve opt‑in and preference management so customers receive relevant communications and remain engaged.
• Monitor engagement and drop‑off points in the customer journey and actively work with other department to make improvements in the journey.

CRM Marketing Executive