VF Corporation

Senior Manager, Field Visual Merchandising

VF Corporation

full-time

Posted on:

Location Type: Office

Location: Costa Mesa • California • Colorado • United States

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Salary

💰 $120,960 - $151,200 per year

Job Level

Senior

About the role

  • Lead, develop, and inspire the Field Visual Merchandising team across all brands, setting clear objectives, coaching for performance, and fostering a culture of creativity, accountability, and collaboration.
  • Serve as the central leader for the Field VM function, ensuring alignment between global, regional, and field stakeholders across brands.
  • Collaborate with Heads of Retail, Brand Marketing, and HR to ensure visual merchandising strategies directly support business priorities and reflect brand identity.
  • Act as a thought partner in seasonal planning, campaign development, and retail readiness discussions to ensure field perspectives inform broader strategies.
  • Oversee execution quality and consistency of floorsets, windows, and brand campaigns across all stores.
  • Establish and manage operational standards and processes that ensure timely, brand-right execution and continuous improvement.
  • Monitor execution through audits, reporting, and performance metrics, identifying and addressing opportunities for improvement.
  • Design and implement training tools and workshops to enhance field and store team visual merchandising capability.
  • Champion on-the-job coaching, ensuring Field VM Managers are equipped to mentor store leaders and teams effectively.
  • Capture and synthesize field insights, execution feedback, and consumer observations to inform future strategies and creative direction.

Requirements

  • 8+ years of experience in visual merchandising, retail operations, or brand presentation, especially in multi-brand or multi-store environments.
  • Proven leadership experience managing field teams across diverse geographies, with a strong ability to coach, inspire, and drive performance.
  • Deep understanding of visual merchandising principles and how they translate into consumer engagement and commercial success.
  • Strong cross-functional collaboration skills, with the ability to influence and align stakeholders across retail, marketing, and brand teams.
  • Operational excellence mindset, with experience developing and implementing scalable processes, tools, and standards.
  • Analytical and strategic thinking, with the ability to interpret field insights and performance data to inform future direction.
  • Exceptional communication skills, both written and verbal, with the ability to clearly articulate vision and feedback.
  • Creative problem-solving abilities, especially in dynamic, fast-paced retail environments.
  • Experience working across multiple brands, ideally within apparel, footwear, or lifestyle categories.
Benefits
  • You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
visual merchandisingretail operationsbrand presentationperformance metricsoperational standardstraining toolsauditsconsumer engagementprocess developmentstrategic planning
Soft Skills
leadershipcoachingcollaborationanalytical thinkingstrategic thinkingcommunicationcreative problem-solvinginfluencingmentoringperformance driving