VP, Special Markets – PEO
Vestwell
full-time
Posted on:
Location Type: Hybrid
Location: New York City • New York • United States
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Salary
💰 $110,000 - $120,000 per year
Job Level
About the role
- Develop and own the go-to-market strategy for the PEO channel, including target segments, positioning, and multi-year revenue and growth plans
- Build, lead, and coach a developing sales organization focused on PEO relationships (e.g., channel managers, partner success, sales engineers as needed)
- Source, negotiate, and close new strategic PEO partnerships while deepening relationships and share of wallet with existing PEO partners
- Partner closely with marketing to build campaigns, enablement, and jointly owned pipeline targets for PEO executive sponsors and field sales
- Support sales processes for PEO acquisition and expansion, including account planning, pipeline management, forecasting, and executive deal reviews
- Establish PEO-specific KPIs (e.g., active PEO partners, attach rate, plans per PEO, “revenue per seat”) and ensure consistent achievement of quarterly and annual targets
- Collaborate with product and operations to ensure offerings, pricing, and service models are competitive and operationally scalable for PEOs
- Represent the company with individual PEO C‑suite stakeholders as well as at industry events, positioning the firm as a strategic retirement/benefit and fintech partner
- Optimize CRM usage and plans that align the team around PEO growth and profitability
- Provide clear, data-driven reporting and revenue insights to the executive team and board, including risks, opportunities, and resource needs
Requirements
- 10+ years of B2B sales experience
- Proven success selling into PEOs, HROs, or similar employer-services channels strongly preferred
- Demonstrated track record of building and scaling enterprise/channel sales teams and consistently exceeding revenue targets
- Deep understanding of the PEO ecosystem, including decision-making structures, sales motions, and economics of PEO-delivered benefits or retirement solutions
- Experience managing complex, long-cycle deals with C-level executives and multiple internal and external stakeholders
- Strong command of CRM and sales analytics tools, with a disciplined approach to forecasting and pipeline management
- Exceptional communication, and executive presence, with the ability to influence internally and externally at the highest levels
- Bachelor's degree or the equivalent combination of education and relevant experience
Benefits
- competitive health coverage
- generous vacation offering
- hybrid office policy
- great 401(k) plan
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B salessales strategypipeline managementaccount planningforecastingKPI establishmentdata-driven reportingnegotiationclosing dealssales enablement
Soft skills
leadershipcoachingcommunicationexecutive presenceinfluencecollaborationrelationship buildingstrategic thinkingproblem-solvingorganizational skills
Certifications
Bachelor's degree