Vested

Associate Director, Digital

Vested

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Salary

💰 £70,000 - £90,000 per year

Job Level

Senior

About the role

  • Drives growth through high-quality delivery, client satisfaction and commercial performance, supporting strategic upsells and new business pitches
  • Ensures profitable delivery with strong scope management, forecasting and resource planning
  • Acts as a senior strategic partner, building relationships with senior stakeholders
  • Leads integrated digital strategy, translating complex FS propositions into results-driven programmes; facilitates workshops to define goals, audiences, journeys and channel strategies
  • Provides proactive counsel on digital, social, content, performance and emerging opportunities
  • Leads multi-channel programmes (social, paid media, content, SEO/AEO/SEM, email, web) with platform-native content across LinkedIn, Meta, X, YouTube, TikTok and emerging channels
  • Guides AI-assisted content creation, workflow optimisation and experimentation (A/B testing, CRO, audience refinement)
  • Ensures quality, accuracy and regulatory compliance
  • Manages and mentors digital specialists; line management as team grows
  • Provides clear briefs and direction to creative, design, content and performance colleagues; supports WIP management and cross-functional coordination
  • Builds digital knowledge across the business to identify client opportunities
  • Reviews analytics and reporting, applying modern measurement (attribution modelling, segmentation, journey analysis) to inform strategic direction
  • Develops dashboards and real-time MI to support client decision-making

Requirements

  • Extensive experience working within a digital, social or integrated agency environment
  • Strong B2B and B2C background, ideally in financial services, fintech, tech, professional services or regulated industries
  • Proven track record leading multi-platform digital programmes with measurable impact
  • Deep expertise across social, paid media, content, SEO/AEO, SEM, email and web; strong understanding of audience journeys, funnel design and performance optimisation
  • Ability to simplify complexity, influence senior stakeholders and manage budgets, scopes and profitability
  • Core Tools/Technical Platforms:
  • - Google Ads, GA4, Looker Studio | LinkedIn Campaign Manager, Meta Ads, TikTok Ads, YouTube Ads | HubSpot, Marketo, Pardot, Salesforce or similar | SEMrush, SE Ranking, Ahrefs or similar | Sprout, Hootsuite | Figma, Canva, Adobe Suite (review-level)
  • - Modern/Emerging: AI tools (ChatGPT, Claude, Jasper) | CRO tools (Hotjar, Optimizely, VWO) | Social listening (Brandwatch)
  • Channels: LinkedIn, Meta, X, YouTube (deep); TikTok, Reddit, emerging (desirable)
Benefits
  • Agile work-from-anywhere policy
  • Continuous learning and up-skilling opportunities
  • Recognition as one of the industry's Best Places to Work
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital strategymulti-channel programmesSEOAEOSEMcontent creationA/B testingCROaudience refinementperformance optimisation
Soft Skills
client satisfactionscope managementresource planningrelationship buildinginfluencingbudget managementsimplifying complexitymentoringcross-functional coordinationcommunication