Vested

Public Relations

• Own and lead a portfolio of accounts
• Lead strategic integrated marketing and communications strategies for clients
• Manage team members to ensure programs exceed client expectations
• Cultivate new business
• Demonstrate deep commitment to agency growth and contribute to Group Vested platform

Director, Public Relations

Account Executive

• Working on integrated marketing and communications methods (paid, owned, earned or shared)
• Contributing to client strategies on account across multiple channels
• Maintaining strong relationships with reporters and media, identifying strategies to secure coverage
• Developing a full range of written materials, including client correspondence, press releases, media pitches, briefing sheets, etc
• Contributing to the development of client and agency award submissions, identifying areas of improvement related to client delivery, such as organizational processes, further education on the clients’ business, and executing higher-quality work
• Reporting on program progress in a way that shows understanding of the clients’ goals - over email, phone or in-person
• Beginning to consult with clients in a one-on-one capacity
• Developing strong working relationships with members of the client team (even if at more junior levels)
• Demonstrating ownership over work and exhibiting a commitment to delivering excellent outputs on time
• Showing ownership over the day-to-day execution of programs that receive positive feedback from the client

Account Executive – Public Relations

Digital Marketing

• Develop and execute digital marketing strategies for client programs
• Partner directly with clients to ensure alignment with goals and objectives
• Monitor and report on campaign performance, making adjustments as needed
• Use analytics tools to evaluate effectiveness and provide recommendations

Digital Marketing Strategist

Account Manager

• Proactively consult clients on integrated marketing and communications strategies
• Effectively manage account teams to service the scope of work with outcomes that meet and exceed client expectations
• Building strong relationships with clients to retain and grow a portfolio of accounts
• Leading and participating in all stages of new business pitches
• Counseling clients in one-to-one settings as a primary strategic partner
• Helping lead planning and strategy workshops with clients to map business/comms goals
• Mentoring and training junior team members, and identifying areas for growth and mentorship
• Overseeing and supporting programs and projects from kickoff through goal achievement
• Understanding and leading teams to apply traditional and emerging tactics and tools across the communications spectrum to execute client plans

Director, Public Relations

Account Executive – Public Relations

Digital Marketing Strategist

Public Relations Account Manager