Vested

Director

• Drives growth through high-quality delivery, client satisfaction and commercial performance, supporting strategic upsells and new business pitches
• Ensures profitable delivery with strong scope management, forecasting and resource planning
• Acts as a senior strategic partner, building relationships with senior stakeholders
• Leads integrated digital strategy, translating complex FS propositions into results-driven programmes; facilitates workshops to define goals, audiences, journeys and channel strategies
• Provides proactive counsel on digital, social, content, performance and emerging opportunities
• Leads multi-channel programmes (social, paid media, content, SEO/AEO/SEM, email, web) with platform-native content across LinkedIn, Meta, X, YouTube, TikTok and emerging channels
• Guides AI-assisted content creation, workflow optimisation and experimentation (A/B testing, CRO, audience refinement)
• Ensures quality, accuracy and regulatory compliance
• Manages and mentors digital specialists; line management as team grows
• Provides clear briefs and direction to creative, design, content and performance colleagues; supports WIP management and cross-functional coordination
• Builds digital knowledge across the business to identify client opportunities
• Reviews analytics and reporting, applying modern measurement (attribution modelling, segmentation, journey analysis) to inform strategic direction
• Develops dashboards and real-time MI to support client decision-making

Associate Director, Digital