Verlag Der Tagesspiegel

Growth Marketing

• Digital marketing and performance planning, implementation and continuous optimization of online marketing campaigns across the entire sales funnel (Awareness → Lead Nurturing → Conversion)
• Expansion and management of paid social campaigns (especially LinkedIn) based on ICP, Hook, Dream Outcome, Proof & CTA (in line with our existing strategy)
• Develop politically clear, precise messaging for different stakeholder groups
• Responsibility for the digital positioning of the new "Security & Defense" briefing
• Creation and optimization of landing pages, email newsletter flows and social media assets for lead generation
• Editing and sending politically relevant newsletters, product updates and nurturing sequences
• Analysis, reporting & optimization – monitoring relevant marketing and communications KPIs

Marketing Manager – Online & Growth

QA Engineer

• Develop a deep understanding of the system under test and build domain expertise
• Define and enforce quality standards in collaboration with Engineering, Product, and Design teams
• Develop test automation frameworks using tools such as Robot Framework and Playwright to ensure reliable, scalable, and maintainable test coverage
• Leverage AI-assisted testing approaches to advance QA processes
• Document QA strategies and results to foster a learning environment and scale QA knowledge across the team
• Drive continuous improvements in the testing process, implement automation, and integrate best practices

Quality Assurance Engineer – f/m/d

Product Manager

• Digital strategy & governance: You develop and implement the digital product strategy in close coordination with executive management, translate company goals into clear digital initiatives and roadmaps, and define and monitor relevant OKRs and KPIs.
• Team leadership & collaboration: You lead a high-performing, agile digital team both functionally and disciplinarily, promote a user-centered, collaborative way of working, and foster a modern, cross-team working culture.
• Product & project ownership: You are responsible for the strategic roadmap and ensure that epics, initiatives and projects are consistently executed. Together with your team you keep priorities, resources, quality standards and progress of key initiatives in view at all times. You identify risks early, initiate course corrections and ensure target outcomes are achieved.
• Technical alignment & quality assurance: Together with the Tech Lead you define ambitious standards for architecture, security, performance and technical sustainability. You ensure robust cooperation between internal and external teams and make sure technical and strategic requirements remain balanced.
• Stakeholder management & communication: You work closely with editorial, executive management, sales, marketing and external partners. You create a shared understanding of digital goals, opportunities and challenges — and communicate roadmaps, successes and learnings transparently and appropriately for each audience. You act as a bridge between business, technology and journalistic standards.
• Innovation, growth & new business models: You identify market trends, new technologies and opportunities for new audiences or business models early. Based on these insights you initiate and lead innovation projects, pilot new digital formats (e.g., AI-powered, personalized, data-driven) and drive the continuous development of the portfolio.

Head of Product – Parental Leave Cover

Chief Marketing Officer

• You develop and implement the overarching marketing strategy for all Tagesspiegel Background products
• You build a scalable model for lead and demand generation
• You support the development of new products and refine their market positioning
• You create high-impact marketing assets such as whitepapers and webinars
• You lead and develop the marketing team, both in terms of subject-matter expertise and line management

Head of Marketing – m/f/d

Events

• Together with colleagues from the respective consulting/conception teams, you are responsible for the success of the event, in particular:
• Organizing and executing a variety of event formats that combine digital, in-person and live elements
• Preparing, implementing, monitoring and following up on event and conference formats, including, where applicable, large-scale projects
• Researching, commissioning and managing venues, service providers and trades
• Assisting with the planning, management, execution and follow-up of invitation mailings and marketing/advertising campaigns (print and online)
• Maintaining and updating event websites and digital tools

Event Manager – m/f/d

Financial Planning and Analysis

• Support in the day-to-day operations of accounting (e.g., document/invoice checks, administrative tasks, data maintenance)
• Collaboration on projects (e.g., process optimization, digitization)
• Preparation of reports and analyses
• Documentation of processes
• Close cooperation and coordination with the Team Lead Accounting & Taxes and various departments

Working Student Finance

• Develop a deep understanding of the system under test and build domain expertise
• Define and enforce quality standards in collaboration with engineering, product, and design teams
• Develop test automation frameworks using tools such as Robot Framework and Playwright to ensure reliable, scalable, and maintainable test coverage
• Leverage AI-powered testing approaches to advance QA processes
• Document QA strategies and results to foster a learning-oriented environment and scale QA knowledge across the team
• Drive continuous improvements in the testing process, implement automation, and integrate best practices

Quality Assurance Engineer

Security Engineer

• Recherche und Berichterstattung zu Verteidigungsindustrie, sicherheitspolitischen Fragen und deren wirtschaftlichen Auswirkungen im Team des neuen Background Sicherheit & Verteidigung in Kooperation mit dem Handelsblatt
• Aufbau und Pflege eines starken Netzwerks in Politik, Industrie und Verbänden
• Beobachtung regulatorischer Prozesse in Deutschland und der EU sowie deren Relevanz für die Branche
• Entwicklung von tiefgründigen Analysen und exklusiven Geschichten
• Umsetzung von Inhalten nicht nur in Text, sondern auch in Audio-, Video- und Live-Formaten

Redakteur:in, Background Sicherheit & Verteidigung

Backend Engineer

• Develop and maintain full-stack JavaScript and React Native applications for our digital media platforms
• Implement UI designs in collaboration with UX/UI designers to ensure an excellent user experience
• Build and optimize server-side applications and APIs for content delivery and management
• Work with cloud infrastructures (AWS, Cloudflare) using Infrastructure-as-Code principles (Terraform)
• Integrate AI-based tools to enhance content creation and reader engagement
• Participate in code reviews and technical discussions to ensure best practices
• Collaborate with other developers to implement new features and improvements

Senior JavaScript/React Native Software Engineer – Full Stack

• Build and lead the editorial team for the new Background Security & Defense vertical in cooperation with Handelsblatt
• Develop and implement a clear editorial and strategic direction for a paid vertical in close collaboration with the Tagesspiegel and Handelsblatt editorial leadership
• Develop user-focused, cross-media formats (text, audio, video, live) for a discerning professional audience
• Make bold and clear decisions in a dynamic environment
• Foster a positive, creative, and team-oriented working culture
• Work closely with editorial leadership as well as product, sales, and marketing teams

Team Lead, Background Security & Defense

• Researching and reporting on the defense industry, security-policy issues and their economic impacts as part of the new Background Security & Defense team in cooperation with Handelsblatt
• Building and maintaining a strong network across politics, industry and trade associations
• Monitoring regulatory processes in Germany and the EU and assessing their relevance for the sector
• Developing in-depth analyses and exclusive stories
• Producing content not only in text but also in audio, video and live formats

Editor, Background Security & Defense

Marketing

• Creating landing pages
• Setting up campaigns in our campaign management tool
• Creating campaign and channel reports
• Supporting coordination and management of call centers and agencies
• Supporting marketing managers across email, app, onsite, social media, SEA, lead generation, and newsletters
• Creating creative and production briefs for the marketing team's in-house campaigns and assisting with implementation
• Supporting day-to-day marketing activities

Working Student Marketing

Journalist

• Writing and editing journalistic pieces on digital and AI policy with a focus on exclusive, in-depth reporting
• Conducting intensive research, including building an information network
• Coordinating and supporting guest contributors
• Implementing your own ideas to create varied and in-depth coverage
• Producing the briefing on digitalization and AI, published several times a week
• Analyzing and evaluating legislative and other regulatory developments

Editor — Digitalization, AI

Social Media Manager

• You will work in the social media team and support posting journalistic content on Instagram, Facebook, X, TikTok, YouTube and other platforms that Tagesspiegel uses and may use in the future
• You research content, write and prepare news using image-editing software for our external platforms
• You moderate comments and manage our communities
• You act as a sparring partner and contributor for new (video) formats that you can help shape

Working Student – Social Media

• Strategic communications and campaign development: design, implementation and continuous optimization of B2B marketing campaigns across the entire sales funnel — from awareness through lead nurturing to conversion
• Political audience targeting: develop tailored communications for stakeholders in politics, public administration, associations and companies within the licensing business
• Content communications: editing, distribution and performance analysis of newsletters, press releases and audience-specific formats for customer retention and lead nurturing
• Advisory & cross-functional collaboration: acting as a sparring partner for sales and editorial teams — translating strategic goals into effective communications and marketing measures
• Monitoring & reporting: analysis of relevant marketing and communications KPIs and derivation of concrete recommendations for action
• Trend and topic radar: monitoring current developments in political communication, media and marketing — and implementing innovative impulses