Verlag Der Tagesspiegel

Head of Marketing – Tagesspiegel Background

Verlag Der Tagesspiegel

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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Job Level

Lead

About the role

  • You develop and implement the overall marketing strategy for all Tagesspiegel Background products
  • You build a scalable model for lead and demand generation
  • In close collaboration with the product team, you support the development of new products
  • You create high-impact marketing assets such as whitepapers, webinars, case studies and event formats
  • You lead and develop the marketing team both in terms of expertise and as their line manager

Requirements

  • Several years of leadership experience in B2B marketing, ideally with complex or technical products
  • Proven success in building scalable lead and demand generation funnels
  • Strong data orientation and experience working in a KPI-driven way
  • Experience with CRM systems, marketing automation and performance tools
  • Strong understanding of the integration between marketing and sales (Revenue Marketing / RevOps)
  • Analytical strength combined with creative, solution-oriented thinking
  • Entrepreneurial, growth-oriented and hands-on mindset
  • Clear, structured and motivating communication and leadership
  • Confident handling of internal stakeholders and external partners
Benefits
  • Creative freedom in a team that values ideas and where you can realize your vision at an innovative media company in the heart of Berlin
  • Flat hierarchies with short decision-making paths and direct communication
  • Subsidized BVG company transit ticket and employer contribution to the company pension scheme
  • Free digital subscriptions to Tagesspiegel & Tagesspiegel Plus, Handelsblatt and Die Zeit
  • Opportunities for professional development through the online learning platform Masterplan to advance your career
  • A 38.5-hour workweek with 30 days of vacation (for full-time positions), so you have ample time to rest
  • Flexible working hours and remote work up to 50%
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketinglead generationdemand generationKPI-driven marketingmarketing automationperformance toolsRevenue MarketingRevOpsdata orientationanalytical thinking
Soft Skills
leadershipcommunicationstructured thinkingmotivating otherssolution-oriented thinkingentrepreneurial mindsetgrowth-oriented mindsetcollaborationstakeholder managementteam development