Verlag Der Tagesspiegel

Marketing Manager – Online & Growth

Verlag Der Tagesspiegel

full-time

Posted on:

Location Type: Hybrid

Location: Berlin • Germany

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About the role

  • Digital marketing and performance planning, implementation and continuous optimization of online marketing campaigns across the entire sales funnel (Awareness → Lead Nurturing → Conversion)
  • Expansion and management of paid social campaigns (especially LinkedIn) based on ICP, Hook, Dream Outcome, Proof & CTA (in line with our existing strategy)
  • Develop politically clear, precise messaging for different stakeholder groups
  • Responsibility for the digital positioning of the new "Security & Defense" briefing
  • Creation and optimization of landing pages, email newsletter flows and social media assets for lead generation
  • Editing and sending politically relevant newsletters, product updates and nurturing sequences
  • Analysis, reporting & optimization – monitoring relevant marketing and communications KPIs

Requirements

  • At least 2 years' experience in digital B2B marketing, preferably in political, governmental or association-related environments
  • Experience with paid social, CRM (e.g., Salesforce), newsletter tools and targeted stakeholder communication
  • Strong understanding of political processes
  • Ideally experience in security, defense or industrial communications
  • Confident digital storytelling, analytical thinking and creative ideation
  • Team-oriented, communicative and skilled at clearly articulating complex content
Benefits
  • Creative freedom within a team where ideas are valued and you can implement your vision at an innovative media company in the heart of Berlin
  • Flat hierarchies with short decision-making processes and direct communication
  • Subsidised BVG company ticket and employer contribution to company pension scheme
  • Free digital subscriptions to Tagesspiegel & Tagesspiegel Plus, Handelsblatt and Die Zeit
  • Opportunities for professional development via the Masterplan online platform to advance your career
  • A 38.5-hour work week with 30 days of vacation (for full-time positions), giving you ample time to recharge
  • Flexible working hours and remote work up to 50%
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingperformance planningonline marketing campaignspaid social campaignslanding page optimizationemail newsletter flowsKPI analysisreportinglead generation
Soft Skills
political messaginganalytical thinkingcreative ideationteam-orientedcommunicationarticulating complex content