veritree

Product Marketing Manager – Platform

veritree

full-time

Posted on:

Location Type: Hybrid

Location: Vancouver • Canada

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Salary

💰 CA$100,000 - CA$135,000 per year

About the role

  • Develop and execute go-to-market strategies for product releases, features, and capabilities.
  • Conduct competitive, customer, and market research to inform positioning and ICP refinement.
  • Translate technical product capabilities into simple, credible, and inspiring narratives.
  • Develop branding, marketing, and sales solutions for vertical specific ICPs
  • Create sales enablement materials, including pitch decks, demos, FAQs, and vertical one-pagers.
  • Partner with the Marketing Team to develop and manage multi-channel marketing campaigns that drive product awareness and adoption.
  • Produce clear marketing content such as case studies, webinars, landing pages, and blogs to support demand generation.
  • Analyze performance data and use insights to refine messaging, GTM strategies, and content.
  • Work closely with the Product Team on product roadmap messaging and cross-functional alignment.
  • Support pricing and packaging research of veritree’s various platform offerings for planting partners, resellers, and corporate partners.

Requirements

  • 4+ years experience in product marketing, preferably at a SaaS or B2B technology company.
  • Demonstrated success developing go-to-market strategies, crafting messaging, and sales enablement
  • Experience with marketing automation tools and CRM systems (e.g., HubSpot)
  • Strong analytical skills and experience with data-driven marketing
  • Proven ability to build and scale cross-functional programs or launches from concept to completion
  • Experience measuring and optimizing marketing performance across channels
  • Eager to help build a growing Product Marketing discipline at veritree.
  • A collaborative team player with the ability to work independently.
  • Curious, iterative thinker with strong problem-solving skills.
  • Excellent project management skills and attention to detail.
  • Open to feedback and comfortable adapting in a fast-paced environment.
  • Able to manage multiple projects and evolving priorities with clarity and momentum.
Benefits
  • Competitive salary with a performance-driven framework that ensures fair and consistent compensation reviews, tied to individual impact and business growth
  • Extended health, dental, and vision benefits
  • Additional Health Spending Account (HSA) / Lifestyle Spending Account (LSA) to support your well-being and lifestyle interests
  • A variety of time-off programs, including vacation, personal days, and a 4-week remote work program each year
  • Employee discount with tentree, our sister company
  • A flexible, hybrid work environment designed for collaboration and focus-driven impact

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
go-to-market strategiessales enablementdata-driven marketingmarketing performance measurementbrandingcompetitive analysiscustomer researchmarket researchcontent creationproduct roadmap messaging
Soft skills
analytical skillscollaborative team playerproblem-solving skillsproject managementattention to detailadaptabilityindependencecuriosityiterative thinkingability to manage multiple projects