veritree

Product Marketing

• Develop and maintain a unified storytelling system for veritree’s global restoration projects. Partner with planting organizations to source, shape, and share compelling ecological and community impact stories across case studies, blogs, videos, and other formats.
• Develop clear and inspiring positioning for priority restoration project types. Support how we present mangroves, kelp, agroforestry, and other project categories across commercial, partner, and marketing channels.
• Create project-focused enablement materials for Sales and Customer Success. Deliver the tools, training, and resources needed to communicate project impact with clarity and build trust from initial pitch through ongoing partnership.
• Serve as the link between our field partners and internal strategy. Translate partner insights, client interests, and market trends into guidance that informs project storytelling and content development.
• Develop and maintain a centralized library of project content and assets. Ensure stories, images, partner updates, and impact summaries are organized, accessible, and kept current for commercial and marketing teams.
• Collaborate with the Marketing Team to integrate project storytelling into campaigns. Support the development of web pages, newsletters, events, and social content that reflect the depth and credibility of veritree’s project portfolio.
• Ensure accuracy and alignment of all project narratives. Work closely with Planting Operations and Product to validate impact statements, ecological insights, and partner-reported data to maintain trust and consistency.

Product Marketing Manager – Restoration Projects

Controller

• Independently own all accounting operations (AP, AR, payroll, close, tax, audits, controls, systems) with minimal CFO involvement in day-to-day execution.
• Deliver a timely, accurate month-end (by working day 5) and year-end close (no misstatements and within required deadlines) across all entities, including charity reporting.
• Deploy a new customer segmentation methodology across our tech stack and implement a new revenue automation tool (e.g. SuiteBilling or Maxio) that recognizes revenue and gross margin based on a new revenue recognition policy.
• Oversee Accounts Payable, Accounts Receivable, and Payroll.
• Review and approve reconciliations, journal entries, accruals, and schedules.
• Maintain accurate deferred revenue accounting, customer segmentation impacts, and contract-based accounting workflows.
• Maintain accurate COGS, unit cost, and gross margin reporting.
• Ensure unit economics reflect true underlying costs in partnership with Supply Ops, RevOps, and Product.
• Support internal reporting that enables operational decision-making.
• Own day-to-day accounting and reporting for two registered charitable foundations (Canada and U.S.) using QuickBooks.
• Ensure compliance with charity-specific accounting, reporting, and audit requirements.
• Lead the annual financial statement audit end-to-end.
• Manage income tax and indirect tax (e.g. GST/PST) filings and documentation.
• Act as owner of the ERP, ensuring data integrity across multi-entity, multi-currency, and dimensional reporting structures.
• Maintain QuickBooks environments for charities and ensure alignment with consolidated reporting.
• Directly manage and develop the Accounting Staff.
• Partner cross-functionally to ensure Finance enables execution and growth rather than creating friction.

• Develop and execute go-to-market strategies for product releases, features, and capabilities.
• Conduct competitive, customer, and market research to inform positioning and ICP refinement.
• Translate technical product capabilities into simple, credible, and inspiring narratives.
• Develop branding, marketing, and sales solutions for vertical specific ICPs
• Create sales enablement materials, including pitch decks, demos, FAQs, and vertical one-pagers.
• Partner with the Marketing Team to develop and manage multi-channel marketing campaigns that drive product awareness and adoption.
• Produce clear marketing content such as case studies, webinars, landing pages, and blogs to support demand generation.
• Analyze performance data and use insights to refine messaging, GTM strategies, and content.
• Work closely with the Product Team on product roadmap messaging and cross-functional alignment.
• Support pricing and packaging research of veritree’s various platform offerings for planting partners, resellers, and corporate partners.

Product Marketing Manager – Restoration Projects

Controller

Product Marketing Manager – Platform