veritree

Account Executive

• Own the full sales cycle from prospecting to close
• Generate pipeline through creative outbound, effectively managing inbound leads, events, and your own referral network
• Multi-thread buyers across Marketing, Sustainability, ESG, and executive stakeholders
• Maintain 3–4x pipeline coverage
• Close new logo business within the $20K–$100K ACV range
• Collaborate cross-functionally to ensure seamless handoffs and long-term expansion

Commercial Account Executive

General Counsel

• Review, update, draft, negotiate, and manage a wide range of agreements (MSAs, Sales Order Forms, partnership agreements, licensing, NDAs, vendor contracts, employment agreements), ensuring compliance across jurisdictions.
• Build and maintain contract templates/clause libraries/negotiation playbooks, establish contract approval workflows, and implement a scalable contract management system.
• Provide pragmatic legal counsel to support the needs of Revenue, Product, Forests, Operations, and Corporate Development.
• Advise on how to structure and document new business models (i.e., licensing, cross-entity transactions, JV-style arrangements).
• Alongside Finance, ensure compliant and well-documented flows of funds, services, and rights across entities and partners.
• Support modelling, structuring, and execution of new offerings in areas such as restoration financing, reclamation markets, and planting-partner licensing.
• Own and evolve veritree’s corporate governance framework across veritree Inc. and veritree Foundations.
• Prepare and maintain board materials, corporate records, and regulatory filings in partnership with leadership team.
• Advise on privacy (PIPEDA/GDPR), marketing claims, impact reporting, and emerging regulatory trends (i.e., CSRD, TNFD).
• Work alongside Finance to assess enterprise risk and ensure veritree maintains appropriate insurance policies and coverage.
• Provide legal review for marketing, partnerships, and public communications.
• Partner with Product on data privacy, IP protection, and feature/compliance considerations.
• Manage and coordinate external lawyers (corporate, tax, employment, international, charity).

Senior Counsel

Full-stack Engineer

• Write, modify, integrate, and test software code using best practices to develop well-designed, efficient, and maintainable applications.
• Maintain and enhance existing Node.js services and applications, including deployments and server-side maintenance.
• Set up and support infrastructure required to host new and existing Node.js back-end services.
• Develop across the full stack, contributing to both front-end client-side code and back-end server-side logic.
• Design and implement efficient database structures and data architectures to support application functionality.
• Analyze, troubleshoot, and resolve technical issues, communicating problems and solutions clearly to team members.
• Work with frameworks and languages including Node.js, MySQL, Vue.js, Nuxt.js, CSS, and HTML, with opportunities to gain exposure to additional stacks (e.g., PHP).
• Communicate effectively with cross-functional partners to support development, testing, and deployment activities.

Full Stack Developer

Customer Success Manager

• Cultivating strong customer relationships and proactively engaging customers throughout their veritree journey from go-live to renewal.
• Taking ownership of the onboarding process, ensuring a smooth transition for new customers.
• Acting as a bridge between customers and technical support, ensuring timely assistance and training.
• Partnering closely with customers to understand their unique needs and goals, helping them realize value and success through our platform.
• Collaborating with the Sales team to identify opportunities for upselling and cross-selling additional products or services.
• Gathering feedback, insights, and suggestions from customers and communicating this to internal teams.
• Demonstrating commitment to ongoing learning and experimentation with partners.
• Streamlining and scaling the Customer Success team by developing repeatable processes.
• Projecting a positive, upbeat, and professional tone in all communications, embodying veritree's core values.
• Willingness to travel to customer sites and veritree’s office as required.

Product Marketing

• Develop and maintain a unified storytelling system for veritree’s global restoration projects. Partner with planting organizations to source, shape, and share compelling ecological and community impact stories across case studies, blogs, videos, and other formats.
• Develop clear and inspiring positioning for priority restoration project types. Support how we present mangroves, kelp, agroforestry, and other project categories across commercial, partner, and marketing channels.
• Create project-focused enablement materials for Sales and Customer Success. Deliver the tools, training, and resources needed to communicate project impact with clarity and build trust from initial pitch through ongoing partnership.
• Serve as the link between our field partners and internal strategy. Translate partner insights, client interests, and market trends into guidance that informs project storytelling and content development.
• Develop and maintain a centralized library of project content and assets. Ensure stories, images, partner updates, and impact summaries are organized, accessible, and kept current for commercial and marketing teams.
• Collaborate with the Marketing Team to integrate project storytelling into campaigns. Support the development of web pages, newsletters, events, and social content that reflect the depth and credibility of veritree’s project portfolio.
• Ensure accuracy and alignment of all project narratives. Work closely with Planting Operations and Product to validate impact statements, ecological insights, and partner-reported data to maintain trust and consistency.

Product Marketing Manager – Restoration Projects

Controller

• Independently own all accounting operations (AP, AR, payroll, close, tax, audits, controls, systems) with minimal CFO involvement in day-to-day execution.
• Deliver a timely, accurate month-end (by working day 5) and year-end close (no misstatements and within required deadlines) across all entities, including charity reporting.
• Deploy a new customer segmentation methodology across our tech stack and implement a new revenue automation tool (e.g. SuiteBilling or Maxio) that recognizes revenue and gross margin based on a new revenue recognition policy.
• Oversee Accounts Payable, Accounts Receivable, and Payroll.
• Review and approve reconciliations, journal entries, accruals, and schedules.
• Maintain accurate deferred revenue accounting, customer segmentation impacts, and contract-based accounting workflows.
• Maintain accurate COGS, unit cost, and gross margin reporting.
• Ensure unit economics reflect true underlying costs in partnership with Supply Ops, RevOps, and Product.
• Support internal reporting that enables operational decision-making.
• Own day-to-day accounting and reporting for two registered charitable foundations (Canada and U.S.) using QuickBooks.
• Ensure compliance with charity-specific accounting, reporting, and audit requirements.
• Lead the annual financial statement audit end-to-end.
• Manage income tax and indirect tax (e.g. GST/PST) filings and documentation.
• Act as owner of the ERP, ensuring data integrity across multi-entity, multi-currency, and dimensional reporting structures.
• Maintain QuickBooks environments for charities and ensure alignment with consolidated reporting.
• Directly manage and develop the Accounting Staff.
• Partner cross-functionally to ensure Finance enables execution and growth rather than creating friction.

• Develop and execute go-to-market strategies for product releases, features, and capabilities.
• Conduct competitive, customer, and market research to inform positioning and ICP refinement.
• Translate technical product capabilities into simple, credible, and inspiring narratives.
• Develop branding, marketing, and sales solutions for vertical specific ICPs
• Create sales enablement materials, including pitch decks, demos, FAQs, and vertical one-pagers.
• Partner with the Marketing Team to develop and manage multi-channel marketing campaigns that drive product awareness and adoption.
• Produce clear marketing content such as case studies, webinars, landing pages, and blogs to support demand generation.
• Analyze performance data and use insights to refine messaging, GTM strategies, and content.
• Work closely with the Product Team on product roadmap messaging and cross-functional alignment.
• Support pricing and packaging research of veritree’s various platform offerings for planting partners, resellers, and corporate partners.