Verily

Marketing

• Become the definitive internal expert on the US Government landscape, including macroeconomic trends, regulatory shifts, and the competitive environment.
• Define and refine the "Economic Buyer" and "Technical Influencer" personas.
• Deeply understand the "why" and "how" behind the segment’s purchasing decisions to anticipate objections and accelerate the sales cycle.
• Clearly land buyer segment needs and establish how Verily’s capabilities and solutions directly solve their business needs.
• Create value propositions that span across Verily’s product pillars, positioning our full suite of solutions as a unified answer to segment challenges.
• Articulate how Verily’s solutions reduce complexity and speed up the realization of business outcomes for clients.
• Develop and maintain the foundational US Government commercial toolkit, including segment-specific playbooks, high-stakes pitch decks, and ROI/TCO calculators.
• Tailor this core messaging and content appropriately for all customer pitches and touchpoints.
• Identify bottlenecks and develop messaging interventions to progress opportunities through the funnel.
• Identify where marketing activities (e.g., demand gen campaigns, webinars, events, CABs, etc.) would effectively and efficiently accelerate the sales motion, and work with the Marketing org to recommend, prioritize, and operationalize these activities.
• Identify high-growth sub-segments and white-space opportunities within the vertical.
• Influence the product roadmap by translating customer feedback and market gaps into clear commercial requirements.
• Build and maintain "scalable sources of truth" using modern AI tools and frameworks to amplify output at scale.
• Own the delivery of commercial assets and strategic results from conception to completion, including cross-functional coordination and supplemental market research.

Commercial Marketing, Government

• Become the definitive internal expert on the Life Sciences landscape, including macroeconomic trends, regulatory shifts, and the competitive environment
• Define and refine the "Economic Buyer" and "Technical Influencer" personas
• Clearly land buyer segment needs and establish how Verily’s capabilities and solutions directly solve their business needs
• Develop and maintain the foundational Life Sciences commercial toolkit
• Own the delivery of commercial assets and strategic results from conception to completion

Commercial Marketing, Life Sciences

• Become the definitive internal expert on the Life Sciences landscape, including macroeconomic trends, regulatory shifts, and the competitive environment
• Define and refine the "Economic Buyer" and "Technical Influencer" personas
• Clearly land buyer segment needs and establish how Verily’s capabilities and solutions directly solve their business needs
• Develop and maintain the foundational Life Sciences commercial toolkit, including segment-specific playbooks, high-stakes pitch decks, and ROI/TCO calculators
• Identify bottlenecks and develop messaging interventions to progress opportunities through the funnel
• Build and maintain "scalable sources of truth" using modern AI tools and frameworks to amplify output at scale
• Own the delivery of commercial assets and strategic results from conception to completion