Vericel® Corporation

Product Manager

• Responsible for growth and market leadership of the burn care franchise; develop and execute HCP marketing strategies that drive brand awareness, customer engagement, and commercial performance across burn centers and hospitals.
• Lead key brand initiatives and programs to optimize brand performance.
• Develop deep understanding of the product portfolio, including competitive landscapes, sales processes, and market forces to inform long-term strategic brand planning.
• Implement strategic and tactical product marketing plans to ensure optimal business results.
• Manage national and regional conferences strategy and sponsorship execution; support conference planning, speaker programs, and peer-to-peer engagement activities.
• Partner with sales and medical teams to identify, engage, and partner with burn care key opinion leaders (KOLs); lead promotional campaigns, educational content, and digital marketing initiatives.
• Create and maintain sales tools, training materials, and messaging guides to support field execution; analyze sales performance and customer feedback to refine messaging and tactics.
• Refresh and manage product positioning, messaging, and differentiation throughout product lifecycle.
• Allocate resources and manage a multi-million dollar annual brand budget; monitor program progress and report to senior management.