Verdigris

Head of Marketing – Zero-to-One, AI-Native

Verdigris

full-time

Posted on:

Location Type: Hybrid

Location: Palo Alto • California • United States

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Job Level

Lead

About the role

  • Define and maintain canonical GTM texts: ICPs, personas, core narrative, value propositions, use cases, and trust/de-risking primitives
  • Establish governance for what is canonical vs. derived, what updates automatically vs. requires review
  • Own positioning and messaging architecture; translate product capabilities into buyer-centric outcomes
  • Build and maintain case studies, proof points, ROI calculators, and a structured evidence library
  • Generate and maintain sales decks, one-pagers, talk tracks, and stage-based enablement assets
  • Design demand programs: targeted outbound/ABM, thought leadership, select campaigns
  • Connect canonical GTM docs to downstream generation; own tooling decisions for CMS, content ops, attribution

Requirements

  • 6–12 years in B2B marketing with strong product marketing DNA
  • Experience in zero-to-one or early-scale environments
  • Experience with technical or infrastructure-adjacent products
  • Builder mentality: you've built playbooks, messaging, processes, or tools from scratch
  • Systems thinker: you distinguish between one-off assets, reusable templates, and canonical sources of truth
  • Comfort with Claude Code, Cursor, or similar AI coding environments—you can prototype without engineering support
  • You've built AI-native marketing workflows: content pipelines, research automation, or self-updating enablement
  • You've personally built automations (Zapier, Make, n8n, scripts) or trained custom GPTs/Claude projects

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingproduct marketingcontent pipelinesresearch automationautomationplaybooksmessagingprocessestools
Soft skills
builder mentalitysystems thinker