Vercel

Developer Advocacy Director

Vercel

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • New York • United States

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Salary

💰 $200,000 - $300,000 per year

Job Level

Lead

About the role

  • Redefine and lead the DevRel function as a systems-level discipline, evolving it from awareness and feedback into an entrepreneurial engine that solves developer problems at scale across the full DevRel lifecycle.
  • Set strategy and direction for Vercel Labs, guiding teams that build, ship, and iterate on real-world projects to uncover friction, validate opportunities, and influence product direction.
  • Operationalize agent-first developer advocacy, using agentic tools and workflows to scale technical content, examples, documentation, education, and outreach — including authoring content with agents and for agent consumers.
  • Turn developer insight into durable product impact by establishing tight feedback loops with Product and Engineering and ensuring validated problems lead to shipped solutions.
  • Define the technical and narrative standard for how Vercel demonstrates modern web and agent-native development through reference architectures, demos, benchmarks, and opinionated guidance.
  • Measure and optimize DevRel impact, tying Labs output to developer activation, retention, expansion, and ecosystem growth rather than vanity metrics.

Requirements

  • Experience leading a DevRel, Developer Advocacy, or equivalent technical program with ownership across strategy, execution, and measurable outcomes.
  • Strong technical depth in modern web development and platform architecture, with the ability to guide teams building production-grade examples and systems.
  • Demonstrated ability to act as an internal entrepreneur, taking ambiguous developer problems from discovery through validation to scalable solutions.
  • Hands-on familiarity with agent-driven development, including LLMs, agent tooling, and emerging developer workflows, and a point of view on how these change the discipline of DevRel.
  • Track record of influencing product direction through developer insight, prototypes, experiments, or direct contribution.
  • Comfort operating in high-ambiguity environments, making tradeoffs and prioritization decisions based on leverage and impact.
Benefits
  • Competitive compensation package, including equity.
  • Inclusive Healthcare Package.
  • Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
  • Flexible Time Off.
  • We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
DevRelDeveloper Advocacymodern web developmentplatform architectureagent-driven developmentLLMsagent toolingprototypesexperimentsproduction-grade systems
Soft Skills
leadershipentrepreneurial mindsetproblem-solvingstrategic thinkingcommunicationinfluenceadaptabilityprioritizationcollaborationfeedback loops