Veracity Insurance Solutions, LLC

Performance Marketing

• Reporting to the Paid Media Manager, the Paid Media Specialist (Remote/Hybrid) will play a key role in executing day-to-day paid media initiatives. This role is responsible for developing, implementing, and optimizing campaigns across multiple paid media platforms. With an eye for detail and a focus on measurable results, the Paid Media Specialist works closely with internal teams to ensure strategies align with organizational and revenue goals.
• Key Responsibilities:
• Develop and implement comprehensive paid media strategies to drive sales & revenue growth Manage and allocate budget across different campaigns and channels Conduct keyword research, competitive analysis, market research, and audience analysis that inform campaign planning and optimization Collaborate with the SEO, design, content, email, and other teams to develop effective cross-channel marketing campaigns Collaborate with the design team and others to ensure paid media best practices are implemented and adhered to Monitor, analyze, and report on paid media performance using tools like Google Analytics, the ad platforms (Google Ads Manager, Meta/Facebook Ads Manager, etc.), internal reporting dashboards, and 3 rd party tools Stay up to date on the latest paid media trends and platform updates Request & direct the efforts of resource providers (designers, content writers, email specialist, video editor, etc.) in the execution of paid media strategies & tactics Continuously test and optimize campaigns to improve performance and maximize ROAS/AMER Identify and explore new paid media opportunities and channels to expand reach and drive growth Required to perform other duties as requested, directed, or assigned

Paid Media Specialist

Digital Marketing

Reporting to the Director of Content, the Digital Marketing Strategist (Remote or Hybrid) works closely with SEO Specialists, Copywriters, Designers, Product Marketing Managers, and other teammates.
Act as strategist, consultant/coach, and hands-on implementer.
Troubleshoot website traffic issues, analyze data, and identify actionable insights.
Support struggling products/sites with stronger strategies; provide cross-functional digital marketing, SEO, and data/tracking expertise.
Develop data solutions, oversee tag management, ensure tracking tools are implemented correctly, and create dashboards and reporting solutions.
Identify and resolve technical SEO issues; monitor GSC, Ahrefs, Semrush; audit structured data, metadata, and schema.
Provide training, coaching, and mentorship to improve SEO results across teams.
Develop reports and dashboards; translate complex data into actionable insights; manage third-party performance/data tools.
Act as internal consultant for SEO, Content, Dev, PR, and PMMs; optimize off-site marketing; audit competitor sites and backlink quality.
Support website migrations, redesigns, and product launches; run tests/experiments; maintain competitor knowledge library.
Attend annual Marketing Department offsite and perform additional tasks as requested.