Head of Performance Marketing
Almedia
Paid Media Specialist
Veracity Insurance Solutions, LLC
full-time
Posted on:
Origin: • 🇺🇸 United States • Arizona, Colorado, Florida, Idaho, Illinois, Kansas
Visit company websiteSalary
💰 $65,000 - $85,000 per year
Job Level
Mid-LevelSenior
About the role
- Reporting to the Paid Media Manager, the Paid Media Specialist (Remote/Hybrid) will play a key role in executing day-to-day paid media initiatives. This role is responsible for developing, implementing, and optimizing campaigns across multiple paid media platforms. With an eye for detail and a focus on measurable results, the Paid Media Specialist works closely with internal teams to ensure strategies align with organizational and revenue goals.
- Key Responsibilities:
- Develop and implement comprehensive paid media strategies to drive sales & revenue growth Manage and allocate budget across different campaigns and channels Conduct keyword research, competitive analysis, market research, and audience analysis that inform campaign planning and optimization Collaborate with the SEO, design, content, email, and other teams to develop effective cross-channel marketing campaigns Collaborate with the design team and others to ensure paid media best practices are implemented and adhered to Monitor, analyze, and report on paid media performance using tools like Google Analytics, the ad platforms (Google Ads Manager, Meta/Facebook Ads Manager, etc.), internal reporting dashboards, and 3 rd party tools Stay up to date on the latest paid media trends and platform updates Request & direct the efforts of resource providers (designers, content writers, email specialist, video editor, etc.) in the execution of paid media strategies & tactics Continuously test and optimize campaigns to improve performance and maximize ROAS/AMER Identify and explore new paid media opportunities and channels to expand reach and drive growth Required to perform other duties as requested, directed, or assigned
Requirements
- 3+ years’ experience in a similar role managing advertising budgets, paid media strategy & execution Prior experience setting quarterly and/or annual KPI targets Proven results managing paid search campaigns Proven results managing paid social media campaigns Proven results managing paid display campaigns Proven results managing successful customer acquisition campaigns Demonstrable paid media reporting abilities, including proficiency with Google Analytics Experience leveraging different ad formats (text, display, video, etc.) Strong project management skills A passion for all things marketing & advertising Willingness to understand the world of insurance and insurance marketing A humble, hungry, smart, and proactive attitude
