Vera Bradley

Senior Manager, Customer Insights

Vera Bradley

full-time

Posted on:

Location Type: Hybrid

Location: Roanoke • New York • United States

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Salary

💰 $121,000 - $181,600 per year

Job Level

Senior

About the role

  • Requires analytics expertise to create a customer insights foundation for Vera Bradley by instituting a “customer intimacy” program involving quant and qual research and by leveraging existing systems/platforms and putting into place new standards and practices.
  • Stand up a clean, decision-ready customer reporting foundation and baseline of customer insights that will drive strategy and marketing activities short and long term.
  • Diagnose existing customer data regardless of source, defining core customer KPIs, and delivering standardized, repeatable reporting for purposes of performance analysis, strategic decisions, budgeting and quarterly earnings calls.
  • Translate complex analysis into clear, decision-ready insights for both technical and non-technical stakeholders.
  • Work cross-functionally with the Merchandising team to help unlock product value and potential through customer behaviors and trends.
  • Conduct both quantitative and qualitative research to drive results.
  • Build and assess audience campaign strategies based on knowledge of overall customer file and growth objectives.
  • Create the customer health story, based on data inputs and overall understanding and analysis of the data file.
  • Build customer segmentation personas and quantify opportunities across various groups, in tandem with Leadership strategic intent.
  • Report out on core customer KPIs in meaningful analysis.

Requirements

  • Bachelor's degree in business, marketing, data analytics, or a related field.
  • 7+ years experience in data analytics, BI, or customer analytics (agency or in-house).
  • Proven experience working with customer-centric datasets (retail, consumer goods, e-commerce).
  • Comfortable defining KPIs that support financial planning and growth decisions.
Benefits
  • Health Benefits
  • Medical plan options including both a HDHP/HSA plan and a PPO plan
  • Dental
  • Vision
  • Flexible spending accounts
  • Survivor Benefits
  • Life insurance provides peace of mind for your family should the unexpected happen.
  • Employer provided 2X your salary in life insurance
  • Accidental Death and Disability insurance
  • Voluntary life insurance for you, your spouse and your children
  • Income Protection
  • Short-term disability
  • Long-term disability
  • Retirement Plan
  • The Vera Bradley 401k plan helps you accumulate savings for retirement
  • 401k with generous company match, immediate vesting (age and service requirement)
  • Strong line up of professionally managed funds
  • Safe-harbor plan design
  • Paid Time Off
  • Enjoy generous time off programs.
  • Earn up to 3 weeks of paid time off in your first year of employment with opportunity to earn more
  • 9 paid holidays a year
  • Paid bereavement leave
  • Give Back Opportunities
  • Vera Bradley offers the opportunity to serve your community.
  • Voluntary Time Off
  • Holistic Wellness
  • Access to a variety of financial, physical, and mental wellness experts
  • Employee Assistance Program with access to work/life wellness support including no cost unlimited telephonic counseling services
  • Opportunities for leadership development, skill development and career advancement
  • Product Discount
  • Generous employee discount on Vera Bradley products
  • Ancillary Benefits and Programs
  • Bonus opportunity, identity protection, legal services, pet insurance, cell phone discount, employee referral bonus, annual birthday gift, DailyPay, corporate fitness facility and individual policies through Aflac
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analyticsquantitative researchqualitative researchcustomer segmentationKPI definitionperformance analysisreportingcustomer insightscampaign strategydata analysis
Soft Skills
cross-functional collaborationcommunicationstrategic thinkingproblem-solvingstakeholder engagementanalytical thinkingdecision-makingcustomer-centric mindsetleadershippresentation skills
Certifications
Bachelor's degree