Vera Bradley

Content Creator

• Concept, shoot, and edit high-quality, platform-native content for Instagram, TikTok, and emerging social channels
• Translate brand campaigns, product priorities, and cultural moments into compelling, social-first storytelling
• Execute against the content calendar with timely, on-brand delivery of assets
• Capture content across a variety of environments, including in-office, on-location, and at events or shoots as needed
• Create content tailored to the unique behaviors, formats, and expectations of each platform (e.g., differentiating TikTok vs. Instagram approaches)
• Maintain a strong pulse on trends, audio, creators, and platform updates to inform content creation
• Identify opportunities for reactive and real-time content that drives relevance and engagement
• Continuously test and evolve content formats based on performance and platform best practices
• Partner closely with the Social Media & Influencer Manager to bring campaigns to life through content
• Collaborate with cross-functional teams (Merchandising, Design, Brand Marketing) to align on product priorities and storytelling
• Organize and maintain content libraries to support ongoing and future needs
• Apply performance insights and engagement trends to inform and improve creative output
• Contribute ideas that support audience growth, engagement, and brand relevance