Vera Bradley

Manager

• Requires analytics expertise to create a customer insights foundation for Vera Bradley by instituting a “customer intimacy” program involving quant and qual research and by leveraging existing systems/platforms and putting into place new standards and practices.
• Stand up a clean, decision-ready customer reporting foundation and baseline of customer insights that will drive strategy and marketing activities short and long term.
• Diagnose existing customer data regardless of source, defining core customer KPIs, and delivering standardized, repeatable reporting for purposes of performance analysis, strategic decisions, budgeting and quarterly earnings calls.
• Translate complex analysis into clear, decision-ready insights for both technical and non-technical stakeholders.
• Work cross-functionally with the Merchandising team to help unlock product value and potential through customer behaviors and trends.
• Conduct both quantitative and qualitative research to drive results.
• Build and assess audience campaign strategies based on knowledge of overall customer file and growth objectives.
• Create the customer health story, based on data inputs and overall understanding and analysis of the data file.
• Build customer segmentation personas and quantify opportunities across various groups, in tandem with Leadership strategic intent.
• Report out on core customer KPIs in meaningful analysis.

Senior Manager, Customer Insights