QA Automation Engineer
Third and Grove
AEMAzureDrupalJavaScriptJenkinsSitecoreTypeScriptWordPress
Content Optimization Manager
Velir
full-time
Posted on:
Origin: • 🇺🇸 United States
Visit company websiteSalary
💰 $100,000 - $120,000 per year
Job Level
SeniorLead
Tech Stack
AEMDrupalSitecore
About the role
- Lead and evolve SEO and GEO (Generative Engine Optimization) strategies across multiple client engagements
- Act as the primary subject matter expert on content discoverability, generative engine visibility, zero-click search, and multimodal optimization
- Collaborate with internal teams across strategy, data, content, UX, and development to embed SEO and GEO into broader digital solutions
- Provide direction, mentorship, and oversight for contractor-level SEO/GEO Specialists
- Conduct and guide technical audits, keyword and topic research, content optimization, and metadata strategies
- Create and deliver performance insights, strategic roadmaps, and forward-looking opportunities to clients and internal stakeholders
- Contribute to the evolution of Velir’s service model for SEO and GEO by helping to build playbooks, tools, and repeatable frameworks
- Stay informed on industry shifts including algorithm updates, platform changes, and trends in AI-driven discoverability
- Report directly to the VP of Digital Strategy and work in close collaboration with other members of the Strategy team
- Help shape SEO and GEO offerings, lead key client accounts, and manage contractor-level contributors
Requirements
- Minimum of 7 years of experience in SEO with proven success across technical, content, and strategic dimensions
- Strong understanding of GEO principles, including content optimization for AI-powered platforms and experiences
- Ability to own complex projects that involve multiple stakeholders and changing priorities
- Strong verbal and written communication skills with experience presenting to senior clients and internal teams
- Hands-on experience with platforms such as GA4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, and similar tools
- Comfortable working closely with cross-functional teams including content strategists, designers, developers, and data analysts
- Previous experience mentoring or managing SEO team members or contractors
- Familiarity with enterprise CMS platforms such as Sitecore, Optimizely, Drupal, or Adobe Experience Manager
- Experience aligning SEO with personalization, experimentation, or conversion rate optimization strategies
- Working knowledge of structured data, knowledge graphs, and the evolving role of LLMs in content discovery
- Exposure to performance marketing, content strategy, or analytics frameworks
- At this time, Velir does not sponsor candidates and unfortunately cannot accept those on OPT or CPT.
