Velir

Director

• Lead the creation of experience visions that align business goals, customer needs, brand intent, and delivery realities
• Help clients and internal teams clearly articulate what problem they are solving and why it matters
• Translate ambiguity into clear strategic frames that design, UX, engineering, and data teams can act on
• Use research tools, data analysis, and AI-assisted synthesis where appropriate to accelerate understanding and surface patterns, while applying judgment to define direction
• Define success in business terms, not just experience metrics
• Lead discovery and strategy efforts that go beyond surface-level requirements gathering
• Develop a deep understanding of client business models, operating constraints, and competitive context
• Leverage qualitative research, analytics, and AI-supported analysis to identify behavioral patterns, friction points, and opportunity areas
• Quantify, where possible, the business impact of experience challenges and strategic recommendations
• Ground strategy in evidence, insight, and informed judgment, not assumption or novelty
• Work as a true partner to design leadership and UX teams
• Provide clear intent, priorities, and constraints so creative work is purposeful and focused
• Participate actively in concept development, journey definition, and experience narrative creation
• Use AI thoughtfully to explore concepts, test variations, or accelerate iteration, without replacing creative authorship or critical thinking
• Help teams navigate tradeoffs without losing sight of the experience vision
• Lead experience strategy from discovery through delivery and ongoing optimization
• Stay close to delivery so strategy evolves based on learning, performance, and real constraints
• Own strategic narratives, roadmaps, hypotheses, and prioritization decisions
• Partner with engineering, data, experimentation, and delivery teams to ensure strategy is realized in the work
• Apply AI where it meaningfully improves speed, clarity, or insight across planning, experimentation, personalization, and optimization workflows
• Identify opportunities within client work to clarify scope, deepen engagement, or reframe the problem being solved
• Partner with account, design, and delivery leads to shape meaningful strategic work
• Contribute to proposals and strategic framing for new or expanded engagements
• Use insight, data, and emerging tools to help define smarter, more relevant opportunities
• Take ownership of the work you are involved in and the quality of the problems being addressed
• Contribute to shared frameworks, POVs, and reusable strategy assets
• Bring learnings from client work back into the organization to improve how strategy is practiced
• Help evolve processes, tools, and ways of working, including the responsible use of AI in strategy and delivery
• Support internal learning through case studies, reviews, and collaboration across disciplines

Director of Experience Strategy