Vego Garden

Social Media Manager

• Manage and mentor the internal social team, defining content direction, campaign strategy, and performance expectations.
• Build and lead the full social presence across all platforms and communities including Instagram, TikTok, Facebook, X, YouTube, LinkedIn, Pinterest, Reddit, and emerging channels.
• Move beyond direct interaction to establish Vego as a trusted, value-added member of the gardening Reddit ecosystem.
• Transition the Vego Garden Facebook group from a customer service hub to a high-value educational community.
• Lead Vego's expansion into emerging channels with platform-native strategies, not repurposed content.
• Serve as a technical resource for the gardening community.
• Build and moderate dedicated spaces beyond basic interaction to foster peer-to-peer support.
• Maintain continuous pulse on the evolving digital landscape, proactively identifying new online spaces.
• Monitor community conversations for emerging issues and customer service needs.
• Partner with internal teams to ensure social content is "community-first".
• Provide sophisticated reporting that connects social engagement to business impact.
• Stay up to date with the latest trends and developments in social media, gardening culture, and adjacent categories.
• Partner with internal teams to transform physical and digital events into high-impact community milestones.