Varsity Brands

Sales

• Coach/train Sales Pros on product knowledge, professional sales techniques, company culture and procedures.
• Motivate Sales Pros to exceed goals and develop professional sales habits.
• Resolve problems on a timely basis.
• Ensure Sales Pros adhere to company policy.
• Travel in the field with Sales Pros to help develop new accounts and increase sales in current accounts.
• Develop a pipeline of future Sales Pros; interview and recruit the best talent to join the BSN SPORTS team.
• Evaluate account performance reviews to budget and forecast sales of products.
• Assist Regional Sales Director and Sales VP in planning and presentations for sales meetings, participate in regional trade shows, lead weekly regional sales huddles and team / individual training sessions.

Area Sales Manager

Supervisor

• Provide leadership and direction to the Logistics and Warehouse team that drives operational excellence to achieve division objectives.
• Oversee the coordination with trucking and shipping partners for all event and office related shipping of trailers and LTL shipments.
• Oversee the management of event inventory and equipment to ensure it is maintained, organized and in working order.
• Oversee the management of office supplies and equipment.
• Manage, motivate and retain Logistics and Warehouse team.
• Lead Hiring and Onboarding of Logistics and Warehouse team in accordance with required compliance
• Evaluate and conduct annual performance evaluations of team members.
• Collaborate with the regional operations team to ensure best practices are followed.
• Operate within budgetary limits and success metrics established.
• Manage the logistics team’s performance to consistently encourage retention, growth and productivity.
• Perform any duties of a Logistics Coordinator as needed.
• Assist in the planning, logistics, delivery and unloading of mats for Varsity summer camp programs.
• Assist in the management of all assets such as (buildings, equipment, insurance, etc).

Logistics Supervisor – Midwest Region

Team Lead

• Assist in training and staff development; demonstrate effective team training
• Respond to questions from the team
• Provide follow through to help resolve issues
• Communicate team status and team issues to management (as necessary)
• Identify and participate in process improvement opportunities

Team Lead – Returns and Replacements

Product Manager

• Own revenue growth for Varsity Performing Arts (VPA) hard goods across wholesale/dealer business development, Amazon marketplace performance, and direct-to-consumer ecommerce.
• Lead product strategy and new product development while partnering cross-functionally to improve pricing, policies, and the customer experience.
• Own the dealer/wholesale commercial plan to achieve revenue targets, including account strategy, pipeline development, and territory planning.
• Build and maintain relationships with existing and prospective dealers; serve as the primary point of contact for product education, growth opportunities, and issue escalation.
• Lead regular dealer business reviews to support forecasting, identify opportunities, and improve in-season execution.
• Drive incremental dealer sales through premium trade-ups, increased category penetration, and new product adoption; recruit and onboard new dealers as needed.
• Manage the Varsity Performing Arts ecommerce presence across all brands, including assortment expansion, pricing execution, demand forecasting, replenishment, and performance optimization.
• Build and maintain the hard goods product roadmap; partner with Sourcing and internal/external suppliers to introduce and improve products (targeting ~3-5 new introductions/innovations per year).

Manager, VPA Product and Commercial Strategy

Outside Sales

• Provide best-in-class, consultative customer service to coaches across an assigned territory.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Resilience to handle rejection and the persistence to turn challenges into opportunities.
• Navigate multiple functions within the company’s CRM to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels.
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.

Field Sales Professional

• Provide best-in-class, consultative customer service to coaches across an assigned territory and do everything humanly possible to make their lives easier.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Resilience to handle rejection and the persistence to turn challenges into opportunities.
• Navigate multiple functions within the company’s CRM, including but not limited to prospecting, account management, and activity tracking, to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels.
• Utilize data-driven business intelligence on prospects to identify new trends and opportunities.
• Manage your account list and travel on location within your assigned territory.

Account Executive

• Plan and prospect for territory sales
• Conduct consults and fittings with coaches and their athletes
• Meet & exceed assigned territory sales goals
• Provide honest and confident feedback about style and fit
• Seek fashion and product knowledge to build your expertise
• Maintain personal drive to seek professional growth
• Prospect power – build rapport
• Build lasting relationships with customers
• Travel to appointments within the territory
• Excel in a work from home environment

Apparel Sales Representative

• Provide best-in-class, consultative customer service to coaches across an assigned territory.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Navigate multiple functions within the company’s CRM to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels.
• Manage your account list and travel on location within your assigned territory.

• Serve as a consultative partner to schools, club select and travel programs, youth leagues, YMCA organizations, and other community-based athletic programs within the assigned territory.
• Drive full-cycle sales execution—from proactive prospecting and lead generation to account management and post-sale service.
• Deliver best-in-class support that simplifies operations for coaches and program leaders.
• Leverage CRM tools, data insights, and disciplined territory planning to identify growth opportunities and expand multi-sport penetration within existing accounts.
• Build a strong pipeline of new business through consistent in-person engagement and strong relationship management.
• Ensure adherence to the highest ethical standards, positioning BSN Sports as the trusted, long-term partner for athletic programs at every level.

• Provide best-in-class, consultative customer service to coaches across an assigned territory.
• Generate revenue and meet sales/growth targets.
• Actively develop and qualify leads within respective territory to drive additional sales opportunities through cold-calling and lead generation campaigns.
• Navigate multiple functions within the company’s CRM to support sales and customer relationship efforts.
• Increase sales in existing accounts by selling to all sports at all levels.