Variety

Email Marketing Manager

• Co-develop customer journey maps and translate into email, SMS, and direct mail flows.
• Specify flow filters, triggers, conditional splits, target audience, and Klaviyo settings.
• Implement advanced automations and segmentation for onboarding, replenishment, cross-sells, winbacks, abandons, and offer tests.
• Map and document flow logic, maintain and improve existing flows, and test new flows for technical accuracy and deliverability.
• Manage end-to-end execution of one-time and recurring email campaigns including QA and Klaviyo configuration (sending profiles, timing, throttling, exclusions).
• Build and maintain content calendar/strategy for promotional, evergreen, and seasonal campaigns.
• Collaborate with copywriters, designers, retention manager, and cross-functional teams to ensure cohesive customer journey and brand voice.
• Manage Klaviyo list, segment, filter, and tag hygiene; design pop-ups and zero-party data capture; A/B test pop-ups.
• Monitor deliverability and sender reputation; troubleshoot bounce spikes, spam complaints, and deliverability issues.
• Report daily/weekly/monthly on campaign and flow performance; run continuous A/B tests and analyze results.
• Work with measurement/data teams to build reports (Google Data Studio, data warehouse) and present insights.
• Coordinate projects with internal teams and external agencies/vendors; provide and review deliverables with vendors like Klaviyo and Recart.
• Compile, review, and submit email and SMS invoices for approval and follow-up.

Email Marketing Associate

Designer

• Concept, design/assemble new static ads addressing different markets, formats and performance data trends
• Collaborate with Creative Strategists to research, develop insights/hypotheses, and run profitable optimisation tests (captions, KV swaps, formats, placements, ad copy x creative combinations)
• Translate and design/assemble winning visuals into short-form video ads (concepts, layouts, formats, themes, audio suggestions, hook frames)
• Audit, design, and optimise landing pages, funnels, and CRO flows (offers, banners, pricing tables, upsells/downsells)
• Design/assemble new funnels and post-click assets (listicles, advertorials, RT pages, quizzes, subscription/referral pages)
• Collaborate with Influencer, Content, Video, Affiliate, Media, Data, Amazon, Product, and Retention teams to support acquisition and retention
• Maintain and grow research banks (swipe files, templates, idea docs) and map customer journey touchpoints across ads, LPs, and emails
• Ensure creative quality, brand consistency, and compliance with platform ad policies; partner with media and product teams to keep ideas converting after compliance edits
• Apply and integrate AI tools into workflows to scale creative production, generate insights, and document/automate winning formulas

Email Marketing Associate

Performance Designer