Variety

Copywriter

• Identify funnel gaps using campaign reports and optimize copy and upsells to maximize ROAS & LTV
• Implement conversion-focused improvements that deliver measurable, needle-moving results across key funnel stages.
• Continuously refine ad copy, landing pages and listicles based on testing insights and performance data.
• Generate a consistent stream of fresh hooks, stories, arguments and CTAs to outperform control ads and pages.
• Develop compelling new claims and mechanisms that differentiate products while remaining compliance-safe.
• Maintain swipe libraries and trend repositories to spark innovation across creative teams.
• Refine and update customer personas to uncover psychological triggers, objections, and emotional motivators.
• Leverage research, surveys, and polls to extract consumer insights and pain points to develop testable copy hypotheses.
• Analyze competitor and cross-industry strategies to uncover new messaging opportunities and unique angles.
• Partner with media buyers, designers, product lead and editors to align creative execution with growth objectives.
• Contribute to weekly and monthly creative cadences ensuring timely delivery of high-quality campaigns.
• Work with project managers to prioritize testing roadmaps and streamline execution workflows.
• Craft claims that highlight unique product benefits without breaching FTC/FDA/ASA guidelines.
• Review messaging across channels to ensure a balance across direct response principles and brand consistency/compliance alignment.
• Collaborate with legal/regulatory teams to maintain zero-tolerance for misleading or flagged copy.
• Leverage multiple AI tools (ChatGPT, Claude, Perplexity) to scale high-performing creative production.
• Create AI prompts to generate structures, persuasive frameworks, and variant testing ideas.
• Leverage AI-assisted copywriting for rapid iterations while maintaining human creativity and nuance.

Senior Direct Response Copywriter, Health & Wellness

Designer

• Own the full spectrum of creative strategy, visual/content ideation, and asset production SOPs
• Lead the charge in collaborating and managing paid and organic research playbooks
• Inspire the team, refine creative frameworks, and establish repeatable processes
• Build extensive visual research libraries around the market, product, and competitors
• Map out customer journey flows for all brands and SKUs
• Increase creative diversity through new ideation frameworks
• Manage & conduct regular performance reviews with creative strategists and designers
• Scope, hire, onboard and manage high agency performance-oriented designers
• Provide regular performance updates to key stakeholders
• Document, design and optimize creative SOPs, templates
• Collaborate with cross-functional teams for creative pipeline integration
• Push for innovation in testing and implementing new asset generation tools
• Oversee creative quality checks, final exports, and delivery
• Lead visual assets for brand, packaging, and go-to-market kits
• Collaborate with Legal teams to ensure creatives meet compliance standards
• Collaborate on AGI innovation across campaigns

Head of Performance Design

Creative Strategist

• Own the full spectrum of creative strategy, visual/content ideation, and asset production SOPs
• Lead the charge in collaborating and managing paid and organic research playbooks
• Inspire the team, refine creative frameworks, and establish repeatable processes
• Manage & conduct regular performance reviews with creative strategists and designers
• Scope, hire, onboard and manage high agency, performance-oriented designers, creative strategists
• Provide regular performance updates to key stakeholders
• Document, design and optimize creative SOPs and templates
• Work with cross-functional teams for creative pipeline integration
• Push for innovation in testing and implementing new asset generation tools
• Oversee creative quality checks, final exports, and delivery
• Lead visual assets for brand, packaging, and go-to-market kits for new ventures
• Collaborate with Legal teams to ensure creatives meet compliance standards
• Collaborate heavily on AGI innovation across campaigns.

Head of Creative Strategy

• Concept, design/assemble new static ads addressing different markets, formats and performance data trends
• Collaborate with Creative Strategists to research, develop insights/hypotheses, and run profitable optimisation tests (captions, KV swaps, formats, placements, ad copy x creative combinations)
• Translate and design/assemble winning visuals into short-form video ads (concepts, layouts, formats, themes, audio suggestions, hook frames)
• Audit, design, and optimise landing pages, funnels, and CRO flows (offers, banners, pricing tables, upsells/downsells)
• Design/assemble new funnels and post-click assets (listicles, advertorials, RT pages, quizzes, subscription/referral pages)
• Collaborate with Influencer, Content, Video, Affiliate, Media, Data, Amazon, Product, and Retention teams to support acquisition and retention
• Maintain and grow research banks (swipe files, templates, idea docs) and map customer journey touchpoints across ads, LPs, and emails
• Ensure creative quality, brand consistency, and compliance with platform ad policies; partner with media and product teams to keep ideas converting after compliance edits
• Apply and integrate AI tools into workflows to scale creative production, generate insights, and document/automate winning formulas

Performance Designer

Email Marketing Manager

• Co-develop customer journey maps and translate into email, SMS, and direct mail flows.
• Specify flow filters, triggers, conditional splits, target audience, and Klaviyo settings.
• Implement advanced automations and segmentation for onboarding, replenishment, cross-sells, winbacks, abandons, and offer tests.
• Map and document flow logic, maintain and improve existing flows, and test new flows for technical accuracy and deliverability.
• Manage end-to-end execution of one-time and recurring email campaigns including QA and Klaviyo configuration (sending profiles, timing, throttling, exclusions).
• Build and maintain content calendar/strategy for promotional, evergreen, and seasonal campaigns.
• Collaborate with copywriters, designers, retention manager, and cross-functional teams to ensure cohesive customer journey and brand voice.
• Manage Klaviyo list, segment, filter, and tag hygiene; design pop-ups and zero-party data capture; A/B test pop-ups.
• Monitor deliverability and sender reputation; troubleshoot bounce spikes, spam complaints, and deliverability issues.
• Report daily/weekly/monthly on campaign and flow performance; run continuous A/B tests and analyze results.
• Work with measurement/data teams to build reports (Google Data Studio, data warehouse) and present insights.
• Coordinate projects with internal teams and external agencies/vendors; provide and review deliverables with vendors like Klaviyo and Recart.
• Compile, review, and submit email and SMS invoices for approval and follow-up.

Senior Direct Response Copywriter, Health & Wellness

Head of Performance Design

Head of Creative Strategy

Performance Designer

Email Marketing Associate