Variety

Growth Marketing

• Own the development and iteration of Meta-led growth strategies.
• Identify bottlenecks and opportunities through structured root-cause analysis.
• Systematically uncover under-tapped or untapped opportunities.
• Analyze why products sell well and map those learnings.
• Prioritize high-leverage initiatives.
• Act with urgency to gather new signals.

Growth Strategist

Marketing

• Take full ownership of performance outcomes on specific projects.
• Act as a strategic growth driver by identifying high-leverage opportunities across creative, audience, funnel, offer, and structure.
• Partner with Growth Strategists to steer spend decisions and lead end-to-end media operations.
• Identify gaps in account structure, test process, targeting, placements, bid strategies.
• Research the market, product, and competition.
• Create comprehensive performance tracking using advanced Google Sheets capabilities.
• Optimize testing architecture by building efficient structures for testing campaigns.
• Monitor, trim, scale, add ads, and rotate past performers in campaign management.

Media Buyer

• Take full ownership of performance outcomes on specific projects.
• Identify high-leverage opportunities across creative, audience, funnel, offer, and structure.
• Partner with Growth Strategists to steer spend decisions.
• Monitor, trim, scale, add ads, and rotate past performers.
• Demonstrate deep understanding of strategic project outcomes and constraints.

Media Buyer – EU

• Identify gaps in account structure, test processes, targeting, ad setups for media buying.
• Partner with teams to determine thresholds using multiple data sources for comprehensive tracking.
• Optimize testing architecture for campaigns.

Designer

• Design MOF and BOF creatives optimized specifically for AppLovin placements and inventory
• Produce net-new assets weekly across static, interactive HTML, GIF, and short-form video formats
• Translate creative briefs into high-performing ad executions with speed and consistency
• Build HTML-based interactive creatives that significantly outperform static CTR benchmarks
• Convert static concepts into interactive formats (tap, swipe, reveal, demo-style interactions)
• Develop landing-page-style and end-card-style HTML units for AppLovin environments
• Design creatives aligned to MOF/BOF intent signals, offers, and messaging angles
• Rapidly iterate based on CTR, CVR, engagement rate, and creative fatigue signals
• Collaborate with Growth and Media teams to prioritize winners and scale formats
• Design high-quality statics, animated GIFs, and short looping videos for AppLovin
• Create product unboxing, product demo, testimonial-style, and landing-style creatives
• Embed video or GIF elements seamlessly into HTML ad units
• Leverage AI design tools (including Nano Banana Pro) to accelerate concepting and execution
• Use AI to generate variations, backgrounds, compositions, and visual treatments
• Continuously evolve creative workflows using custom or multi-tool AI stacks

Growth Strategist

Media Buyer

Media Buyer – EU

Media Buyer

Performance Designer