Vanta

Field Marketing Coordinator

Vanta

full-time

Posted on:

Location Type: Remote

Location: California • New York • United States

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Salary

💰 $95,000 - $112,000 per year

About the role

  • Own end-to-end planning and execution of regional field events including conferences, trade shows, regional roadshows, executive roundtables, and customer appreciation events
  • Lead event logistics including venue selection, vendor negotiation, budget management, staffing, shipping, AV/tech coordination, and on-site execution
  • Research and evaluate high-impact event and sponsorship opportunities aligned with Vanta's target accounts (ICP) and regional sales priorities
  • Develop event themes, messaging, and programming that resonate with security, compliance, and IT decision-makers
  • Serve as on-site event lead, ensuring flawless execution and serving as primary problem-solver
  • Partner closely with Sales and SDR leadership to align field marketing with pipeline goals and account-based strategies
  • Coordinate pre-event outreach campaigns to drive registrations and meetings with target accounts
  • Ensure seamless lead capture, routing, and follow-up processes for all events
  • Brief sales teams on event attendees, talking points, and follow-up priorities
  • Support post-event nurture campaigns in collaboration with Demand Generation
  • Manage sourcing, inventory, and distribution of swag, branded materials, and executive gifts for events and ABM programs
  • Ensure Vanta's booth presence and brand experience stands out at every activation
  • Coordinate shipping logistics for materials to events, vendors, and prospects
  • Build and maintain vendor relationships for swag, printing, and event production
  • Track and report on event KPIs including attendance, pipeline generated, conversion rates, and ROI
  • Analyze lead quality and work with Sales to refine targeting and messaging
  • Maintain event playbooks, vendor databases, and post-event retrospectives
  • Use data and insights to continuously improve field marketing performance and efficiency.

Requirements

  • 2-5 years of experience in field marketing, event marketing, or event operations, preferably in B2B SaaS or technology
  • Comfortable travelling 20-30% of the time
  • Strong preference for this candidate to live in San Francisco or New York
  • Proven track record of independently managing complex, multi-stakeholder events from research to post-event analysis
  • Strong project management skills with ability to manage multiple events and workstreams simultaneously
  • Experience partnering with sales teams and aligning marketing programs to pipeline goals
  • Proficiency with event management platforms (Swoogo, Luma)and CRM systems (Salesforce, HubSpot)
  • Excellent vendor negotiation and relationship management skills
  • Budget management experience and demonstrated ability to deliver ROI
  • Ownership mindset—you identify opportunities, make decisions, and drive initiatives forward without waiting to be told what to do
  • Strategic thinking—you connect individual events to broader business objectives and pipeline targets
  • Execution excellence—you're detail-oriented and ensure flawless delivery, even under pressure
  • Cross-functional influence—you build strong relationships and collaborate effectively across Sales, Marketing, and Product teams
  • Data-driven approach—you use metrics and insights to make decisions and optimize performance
  • Adaptability—you thrive in a fast-paced environment and pivot quickly when priorities shift
  • Experience in security, compliance, or trust/privacy tech sectors (nice to have)
  • Background with account-based marketing (ABM) programs (nice to have)
  • Familiarity with planning events for technical audiences such as CISOs, security engineers, and compliance professionals (nice to have)
  • Experience with virtual and hybrid event formats (nice to have)
  • Existing vendor network and event industry relationships (nice to have)
  • Open to using AI to amplify their skills and strengthen their work - demonstrating curiosity, a willingness to learn, and sound judgment in applying AI responsibly to improve efficiency and impact.
Benefits
  • Comprehensive medical, dental, and vision coverage, with 100% of employee-only benefit premiums covered for most medical plans
  • 16 weeks fully-paid Parental Leave for all new parents
  • Health & wellness stipend
  • Remote workspace, internet, and cellphone stipend
  • Commuter benefits for team members who report to the SF and NYC office
  • Family planning benefits
  • Matching 401(k) contribution with immediate vesting
  • Flexible PTO policy, plus 80 hours of Sick Time
  • 11 company-paid holidays
  • Virtual team building activities, lunch and learns, and other company-wide events!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
event marketingevent operationsproject managementbudget managementvendor negotiationlead capturedata analysisevent logisticsaccount-based marketingKPI tracking
Soft Skills
strategic thinkingexecution excellencecross-functional influenceadaptabilityownership mindsetproblem-solvingrelationship managementdetail-orientedcommunicationcollaboration