VanishID

Product Marketing

• Own the story. Positioning and messaging for exposure management across the organization.
• Translate the technical. Turn platform capabilities, research findings, vulnerability disclosures, and attack techniques into clear buyer-facing narratives.
• Teach the market. The definition content, buyer's guide, webinars, and web pages that educate CISOs on a problem they have been told they cannot fix.
• Lead our flagship research. Partner with product on the findings, perform surveys, write the report, and turn it into something the press repeats.
• Run campaigns that land. Integrated campaigns and major launch moments, coordinating content, PR support, and analyst briefing preparation with the CEO and VP of Marketing.
• Arm the field. Pitch decks, battlecards, demo narratives, objection handling, and rep training for our sales team and channel partners.
• Fuel our alliances. Joint value propositions, integration briefs, and co-marketed campaigns and webinars with our technology and alliance partners.
• Build the proof. Case studies and references with customer success that give our story its evidence.
• Drive demand. Account-based plays for top target accounts, nurture flows, and clean lead handoff to sales.
• Be the voice of the market. Win and loss insights, competitive intelligence, and customer research that shape product and sales.

Product Marketing Manager – Exposure Management

Business Operations

• Support the monthly close of financials by tracking down various items across the company
• Support accounts receivable and payable: track outstanding invoices, support the team to get them paid, and field status questions on accounts payable
• Own our company credit card spend audits, follow up on missing receipts, manage card provisioning, and process expense reimbursements
• Support the tax and audit process by gathering materials across the company
• Support the creation of annual compensation plans across the company
• Help to calculate and schedule monthly commissions (including for resellers)
• Support the Sales team by helping with vendor questionnaires, owning some customer payment portals, and providing credit card payment links
• Support the creation of RevOps materials for the Board
• Maintain company insurance coverage and field certificate of insurance (COI) requests
• Support our security compliance efforts and IT hardware needs
• Keep a current, organized, and comprehensive list of vendors (and their corresponding materials)
• Support various ad-hoc investor requests and fundraise efforts
• Support the People Operations function as needed

Business Operations Associate

Business Development Rep

• Understand VanishID’s product offering, value proposition, and the competitive landscape
• Be knowledgeable about our partners and their integrated product and service offerings
• Be relentless in understanding the needs, pain points, and desired outcomes of our prospects and customers
• Utilize Salesforce and other sales tools to organize and maximize prospecting efforts into target accounts
• Set meetings with organizations with our targeted personas via integrated marketing campaigns, marketing activities, and traditional outbound prospecting
• Respond to and qualify inbound leads regarding VanishID products
• Partner with our experienced Account Executives to help fill their pipeline and develop your skills
• Maintain engagement with new and existing leads to increase interest in VanishID
• Achieve monthly and quarterly quotas of quality meetings and sourced opportunities
• Maintain Salesforce as the system of record
• Perform daily cold calling, emailing, and social media outreach to target accounts

Product Marketing Manager – Exposure Management

Business Operations Associate

Business Development Representative