Product Marketing Manager – Exposure Management

VanishID

Product Marketing Manager at VanishID focusing on exposure management for cybersecurity solutions. Lead storytelling, market education, and integrated campaigns targeting CISOs.

Posted 7/24/2026full-timeRemote • Washington • 🇺🇸 United StatesSeniorLeadWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B SaaS marketing and product marketing within the cybersecurity domain, with a strong ability to translate complex technical concepts into compelling narratives for security buyers. Proven track record in executing integrated marketing campaigns that drive demand and support sales efforts.

Highest-signal resume keywords

B2B SaaS MarketingProduct MarketingCybersecurity ExpertiseCampaign ManagementExceptional Writing

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content CreationMarket ResearchVulnerability DisclosuresAttack TechniquesAccount-Based MarketingPipeline DevelopmentTechnical MessagingCISO EngagementCampaign StrategySales Enablement

Soft Skills

Self-Starter MentalityGeneralist ApproachOwnershipCollaborationCommunication

Industry Keywords

CTEMEASMAttack Surface ManagementIdentity SecurityThreat IntelligenceBuyer’s GuideWebinarsCase StudiesCompetitive IntelligenceCustomer Research

Tech Stack

Tools & technologies

Cyber Security

About the role

Key responsibilities & impact

Own the story. Positioning and messaging for exposure management across the organization.
Translate the technical. Turn platform capabilities, research findings, vulnerability disclosures, and attack techniques into clear buyer-facing narratives.
Teach the market. The definition content, buyer's guide, webinars, and web pages that educate CISOs on a problem they have been told they cannot fix.
Lead our flagship research. Partner with product on the findings, perform surveys, write the report, and turn it into something the press repeats.
Run campaigns that land. Integrated campaigns and major launch moments, coordinating content, PR support, and analyst briefing preparation with the CEO and VP of Marketing.
Arm the field. Pitch decks, battlecards, demo narratives, objection handling, and rep training for our sales team and channel partners.
Fuel our alliances. Joint value propositions, integration briefs, and co-marketed campaigns and webinars with our technology and alliance partners.
Build the proof. Case studies and references with customer success that give our story its evidence.
Drive demand. Account-based plays for top target accounts, nurture flows, and clean lead handoff to sales.
Be the voice of the market. Win and loss insights, competitive intelligence, and customer research that shape product and sales.

Requirements

What you’ll need

7+ years in B2B SaaS marketing with 4+ years in product marketing. Cybersecurity required, and you have run launches in a high velocity environment.
Real security fluency. You have marketed to CISOs and security operations teams and can explain complex technical concepts to buyers. Experience with CTEM, EASM, attack surface management, identity security, or threat intelligence a huge plus.
Exceptional writing. Written samples of external-facing content for security buyers. We will ask, and you will be glad we did.
Campaign chops. Your campaigns turned into pipeline, and you can prove it. Here you create the content and call the plays. Specialists run them.
Self-starter mentality. You thrive as a generalist on a lean, remote team where ownership is the expectation, and you ship fast.

Benefits

Comp & perks

Various high quality medical plans with up to 100% employer-paid coverage for employees and 50% employer-paid coverage for dependents
Dental and vision plans with partial employer-paid coverage
Flexible Spending Accounts (FSAs) and Health Savings Accounts (HSAs)
Free access to One Medical, Teladoc, HealthAdvocate and TalkSpace online therapy
Employer-paid short- and long-term disability insurance
Equity in a growing startup
401k with employer match and immediate vesting (both Traditional and Roth)
Discretionary PTO (we trust you to take time off when you need it!)
13 annual holidays off
AI Tool Stipend for Personal Use
Paid parental leave
Monthly virtual events
A truly remote-first environment