Vanderbilt University Medical Center

Marketing Manager

Vanderbilt University Medical Center

full-time

Posted on:

Origin:  • 🇺🇸 United States • Tennessee

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Job Level

Mid-LevelSenior

About the role

  • Dialogue Vanderbilt is a university-wide initiative dedicated to advancing civil discourse, pluralism, and open dialogue on campus and beyond.
  • The Marketing Manager will play a central role in building the brand, visibility, and community engagement for Dialogue Vanderbilt.
  • The ideal candidate is a creative, hands-on marketer who thrives in collaborative settings, has strong attention to detail, and is excited about building community through storytelling and experiences.
  • Marketing Communications: Manage and execute marketing communications for Dialogue Vanderbilt, including annual and seasonal marketing calendar and messaging, newsletters, event campaigns, social media, presentations, and other collateral.
  • Event Promotion & Marketing: Lead promotion and communications for events and programs, ensuring broad awareness and strong engagement.
  • Community Management: Manage and grow the Dialogue Vanderbilt community through CRM systems, email marketing platforms, and digital engagement tools; segment and track audiences to drive participation and retention.
  • Student Partnership: Collaborate with students on marketing needs and help amplify their voices and initiatives.
  • Analytics & Reporting: Monitor, analyze, and report on marketing performance using CRM analytics, Google Analytics, and social dashboards; use insights to refine strategies.
  • Cross-Campus Collaboration: Partner with Vanderbilt’s central Marcom team and school-based marketing teams to align strategy, leverage resources, and expand reach.

Requirements

  • Bachelor’s degree in marketing, communications, advertising, business administration or related field.
  • 3-5 years of experience working in a marketing department or agency environment.
  • Exceptional creative sensibility and passion for developing compelling, human-centered experiences and stories.
  • Proficiency with CRM and email marketing platforms (e.g., Mailchimp, HubSpot) and community management tools. In using the tools advertisement related analytics.
  • Strong understanding of social media platforms and trends, with ability to adapt content for diverse audiences.
  • Familiarity with basic analytics tools (Google Analytics, social dashboards) to evaluate and optimize campaigns.
  • Ability to work across teams, partner with students, and contribute to a dynamic, fast-moving environment.