Marketing Specialist
Cox Enterprises
Marketing Manager
Vanderbilt University Medical Center
full-time
Posted on:
Location: Tennessee • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Dialogue Vanderbilt is a university-wide initiative dedicated to advancing civil discourse, pluralism, and open dialogue on campus and beyond.
- The Marketing Manager will play a central role in building the brand, visibility, and community engagement for Dialogue Vanderbilt.
- The ideal candidate is a creative, hands-on marketer who thrives in collaborative settings, has strong attention to detail, and is excited about building community through storytelling and experiences.
- Marketing Communications: Manage and execute marketing communications for Dialogue Vanderbilt, including annual and seasonal marketing calendar and messaging, newsletters, event campaigns, social media, presentations, and other collateral.
- Event Promotion & Marketing: Lead promotion and communications for events and programs, ensuring broad awareness and strong engagement.
- Community Management: Manage and grow the Dialogue Vanderbilt community through CRM systems, email marketing platforms, and digital engagement tools; segment and track audiences to drive participation and retention.
- Student Partnership: Collaborate with students on marketing needs and help amplify their voices and initiatives.
- Analytics & Reporting: Monitor, analyze, and report on marketing performance using CRM analytics, Google Analytics, and social dashboards; use insights to refine strategies.
- Cross-Campus Collaboration: Partner with Vanderbilt’s central Marcom team and school-based marketing teams to align strategy, leverage resources, and expand reach.
Requirements
- Bachelor’s degree in marketing, communications, advertising, business administration or related field.
- 3-5 years of experience working in a marketing department or agency environment.
- Exceptional creative sensibility and passion for developing compelling, human-centered experiences and stories.
- Proficiency with CRM and email marketing platforms (e.g., Mailchimp, HubSpot) and community management tools. In using the tools advertisement related analytics.
- Strong understanding of social media platforms and trends, with ability to adapt content for diverse audiences.
- Familiarity with basic analytics tools (Google Analytics, social dashboards) to evaluate and optimize campaigns.
- Ability to work across teams, partner with students, and contribute to a dynamic, fast-moving environment.
