Valdera

Product Marketing

Valdera

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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About the role

  • Own Valdera’s product positioning and messaging across buyer personas and market segments
  • Lead go-to-market strategy for new product launches and major feature releases, including drafting and sending launch emails
  • Create and maintain sales collateral including pitch decks, one-pagers, battle cards, product guides, and objection handling docs
  • Manage Valdera’s LinkedIn account, maintaining an active presence with regular posts that build brand awareness and engage target buyers
  • Own end-to-end planning and execution for conferences and trade shows, including booth design, swag, signage, and all event deliverables
  • Coordinate with customers to develop case studies, testimonials, and reference stories that support the sales process
  • Coordinate with third-party agencies and freelancers to produce webinars, videos, whitepapers, and other marketing content
  • Write, ghostwrite, and coordinate writers for blog posts, thought leadership pieces, and product-focused content
  • Keep the Valdera website up to date with current messaging, product information, and new content

Requirements

  • 3–5 years of professional experience in product marketing, management consulting, or a high-output generalist role at a fast-paced company — we care about sharp thinking, strong writing, and the drive to figure things out
  • Strong strategic thinker; able to build a marketing strategy framework from the ground up and execute on it
  • Excellent writing skills with experience producing sales collateral, website content, and/or customer-facing messaging
  • Strong project management skills and the ability to context-switch between strategic and tactical work throughout the day
  • Experience managing event and travel logistics and owning them end to end
  • Willingness to travel to attend conferences and events as needed
  • You thrive in ambiguity and are excited by the idea of being the first hire to build the function
  • B2B SaaS, technology, procurement, and/or chemical experience is a plus but not require.
Benefits
  • Valdera offers generous benefits to employees.
  • Full time employees are eligible for premium healthcare, dental, and vision insurance coverage.
  • You will be provided a more detailed breakdown of your options prior to joining Valdera.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingsales collateral productioncontent writingproject managementevent logistics managementgo-to-market strategycase study developmentdigital marketingbrand awareness strategiesB2B SaaS
Soft Skills
strategic thinkingstrong writingadaptabilityproblem-solvingcommunicationcollaborationcreativitytime managementattention to detailinitiative