Vable

Product Marketing Manager

Vable

full-time

Posted on:

Location Type: Remote

Location: United Kingdom

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About the role

  • Independently track and analyse the competitive landscape, including messaging, positioning, and product differentiation
  • Build and maintain comprehensive customer personas and audience insights that inform strategy across teams
  • Proactively support product teams with market and customer intelligence to influence development and prioritisation decisions
  • Translate complex product features into customer-focused value propositions that resonate with technical and executive buyers
  • Develop and own product positioning, messaging frameworks, and value propositions
  • Ensure messaging consistency across marketing, sales, and customer-facing teams
  • Create and maintain core assets (positioning docs, messaging guides, pitch materials) as the single source of truth
  • Continuously improve messaging based on performance data and market feedback
  • Lead product launch planning and execution, coordinating cross-functionally to ensure successful delivery
  • Partner strategically with sales to ensure teams have the right messaging, context, and materials to win deals
  • Drive enablement through sales decks, competitive battlecards, FAQs, objection handling, and internal communications
  • Gather post-launch feedback systematically and use it to inform future improvements and product direction
  • Act as the connective tissue between marketing, product, and sales
  • Proactively share insights, competitive intelligence, and customer feedback to keep teams aligned
  • Contribute to brainstorming and planning discussions to help the wider team stay dynamic and forward-looking

Requirements

  • 3-5+ years in product marketing within B2B SaaS, with proven success launching complex products and executing GTM strategies
  • Bachelor's degree or equivalent in Marketing or related field, or higher qualification
  • Deep understanding of positioning products with multiple stakeholders in the buying journey
  • Strong market research, competitive analysis, and customer insight capabilities with a data-informed approach to decisions
  • Proven ability to work autonomously - you identify priorities, create plans, and execute with minimal oversight
  • Exceptional written communication skills and ability to translate technical features into compelling, benefit-driven messaging
  • Experience working cross-functionally with product and sales teams
  • Genuinely curious and techy - energised by understanding complex products
  • Comfortable working remotely in a distributed team environment
  • The right to live and work in the UK, without sponsorship
Benefits
  • Work from home budget and learning budget
  • Private health care following successful probation
  • Opportunity to own product marketing execution and strongly influence strategy
  • Significant autonomy in your day-to-day work
  • Remote-first culture with genuine flexibility
  • Clear path to grow the role based on your strengths and the company's evolution
  • Collaborative, values-driven team culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket researchcompetitive analysiscustomer insightsGTM strategiesproduct positioningmessaging frameworksdata-informed decision makingproduct launch planningsales enablement
Soft Skills
written communicationautonomycross-functional collaborationcuriosityadaptabilitystrategic thinkingteam alignmentbrainstormingplanningexecution
Certifications
Bachelor's degree in Marketingequivalent qualification in related field