Vable

Product Marketing

• Independently track and analyse the competitive landscape, including messaging, positioning, and product differentiation
• Build and maintain comprehensive customer personas and audience insights that inform strategy across teams
• Proactively support product teams with market and customer intelligence to influence development and prioritisation decisions
• Translate complex product features into customer-focused value propositions that resonate with technical and executive buyers
• Develop and own product positioning, messaging frameworks, and value propositions
• Ensure messaging consistency across marketing, sales, and customer-facing teams
• Create and maintain core assets (positioning docs, messaging guides, pitch materials) as the single source of truth
• Continuously improve messaging based on performance data and market feedback
• Lead product launch planning and execution, coordinating cross-functionally to ensure successful delivery
• Partner strategically with sales to ensure teams have the right messaging, context, and materials to win deals
• Drive enablement through sales decks, competitive battlecards, FAQs, objection handling, and internal communications
• Gather post-launch feedback systematically and use it to inform future improvements and product direction
• Act as the connective tissue between marketing, product, and sales
• Proactively share insights, competitive intelligence, and customer feedback to keep teams aligned
• Contribute to brainstorming and planning discussions to help the wider team stay dynamic and forward-looking

Product Marketing Manager