Utica National Insurance Group

Enterprise Engagement Consultant

Utica National Insurance Group

full-time

Posted on:

Location Type: Hybrid

Location: New Hartford • New York • United States

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Salary

💰 $75,000 - $107,000 per year

About the role

  • Outline marketing and communication needs that will drive the organizations goal to meet business objectives, given the marketplace analysis.
  • Work with senior leadership, key subject matter experts, content creators and designers to create the desired content, including drafting product announcements and compelling messages.
  • Implement, drive and maintain the most profitable and strategic marketing campaign to position, and promote company’s products and services, working with SMEs, content creators and designers.
  • Lead the day-to-day oversight of our external digital channels, create inspirational, informative, and engaging content.
  • Manage collaborative discipline with company’s business segment leaders and CoE’s to learn and translate technical details into benefits for our agents and policyholders.
  • Evaluate projects and monitor results using relevant KPIs and feedback from existing and prospective customers.
  • Manage projects, campaigns and calendar scheduling for created content and the planned release of each piece of content.
  • Manage and oversee a variety of marketing activities, including high-value sales tools and resources, as well as marketing collateral.
  • Work closely with copywriters for all assignments to ensure brand voice is consistent and appropriate.
  • Present well-thought-out plans, content strategy and content development to COO and CEO as well as other Senior Leaders withing our company.
  • Stay on top of marketing trends and emerging trends as well as adopt new and innovative technology.
  • Manage online product marketing reputation.
  • Serve as a marketing segment advocate and a go-to marketing expert.
  • Support Segment and Regional research, identification and collection of market competitive programs, coverage specifications and forms.
  • Creatively identify, produce, deliver, and manage digital content using a wide range of techniques, including email marketing, website landing pages, video production, social media, webinars, seminars, and more.

Requirements

  • Bachelor's Degree preferred or equivalent business experience
  • 2-4 years preferred
Benefits
  • Medical and Prescription Drug Benefit
  • Dental Benefit
  • Vision Benefit
  • Life Insurance and Disability Benefits
  • 401(k) Profit Sharing and Investment Plan (Includes annual Company financial contribution and discretionary Profit Sharing contribution based upon annual company financial results)
  • Health Savings Account (HSA)
  • Flexible Spending Accounts
  • Tuition Assistance, Training, and Professional Designations
  • Company-Paid Family Leave
  • Adoption/Surrogacy Assistance Benefit
  • Voluntary Benefits - Group Accident Insurance, Hospital Indemnity, Critical Illness, Legal, ID Theft Protection, Pet Insurance
  • Student Loan Refinancing Services
  • Care.com Membership with Back-up Care, Senior Solutions
  • Business Travel Accident Insurance
  • Matching Gifts program
  • Paid Volunteer Day
  • Employee Referral Award Program
  • Wellness programs

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
content creationdigital marketingproject managementKPI evaluationemail marketingvideo productionsocial media managementcontent strategymarket analysiscampaign management
Soft skills
leadershipcollaborationcommunicationcreativitystrategic thinkingpresentation skillsadaptabilityproblem-solvingorganizational skillscustomer focus