UserTesting

Director of Marketing Operations

UserTesting

full-time

Posted on:

Location Type: Remote

Location: New York • United States

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Job Level

Lead

Tech Stack

Tableau

About the role

  • Drive the strategy and execution of marketing operations and insights in alignment with business goals and budgets
  • Partner across teams to support our shift from lead-based marketing to an account-based, enterprise-focused model
  • Oversee the marketing tech stack—including Salesforce, Marketo, 6sense, Qualified, and more—ensuring tools are integrated and adopted
  • Lead a growing team of managers and analysts, fostering a culture of accountability, enablement, and continuous improvement
  • Optimize campaign setup, lead routing/scoring, data flows, and multi-touch attribution to power ABM programs
  • Own marketing performance reporting, including dashboards, KPIs, and executive insights that drive decisions
  • Champion cross-functional collaboration with GTM teams including Sales, Finance, and RevOps to ensure shared visibility and impact

Requirements

  • 7+ years of experience in marketing operations, revenue operations, or GTM strategy roles—ideally in high-growth B2B SaaS environments
  • 5+ years of hands-on ABM and demand generation support, including campaign measurement and funnel optimization
  • Proven experience managing and evolving a modern martech stack (e.g., Salesforce, Marketo, 6sense, Tableau, Google Analytics)
  • Strong analytical and problem-solving skills with a data-first mindset; able to connect performance to strategy
  • Skilled in operational process design, documentation, and systems governance
  • Experience leading and developing high-performing, cross-functional teams
  • Bachelor’s degree required; MBA or equivalent senior-level experience preferred
  • Ability to travel approximately 10% of the time
Benefits
  • Accommodations for candidates needing inclusive experiences
  • Equal Opportunity Employer
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing operationsaccount-based marketingcampaign measurementfunnel optimizationdata flowsmulti-touch attributionperformance reportingoperational process designsystems governance
Soft Skills
analytical skillsproblem-solving skillsleadershipcross-functional collaborationteam developmentaccountabilityenablementcontinuous improvement
Certifications
Bachelor’s degreeMBA