US Mobile

Content Marketing Manager

US Mobile

full-time

Posted on:

Origin:  • 🇺🇸 United States • New York

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Salary

💰 $140,000 - $160,000 per year

Job Level

Mid-LevelSenior

Tech Stack

IoT

About the role

  • Lead US Mobile’s content vision and strategy across written and video formats.
  • Shape and deliver ideas for product launches, campaigns, and ongoing customer engagement.
  • Create and manage content that inspires customers, drives engagement, and boosts conversions.
  • Develop and maintain editorial calendar to support campaigns and product launches.
  • Own end-to-end content programs: concept, production, distribution, and performance optimization.
  • Create and oversee multi-format content including blogs, videos, email, and social media, ensuring on-brand storytelling.
  • Partner closely with growth, product, and design teams for consistent messaging and execution.
  • Use data and insights to inform strategy and define/track KPIs measuring impact on awareness, conversion, and growth.
  • Establish scalable processes, workflows, and content guidelines; explore innovative formats and distribution platforms.

Requirements

  • Experience working on consumer facing technology.
  • Experience developing and driving content strategy and editorial calendars to support campaigns and product launches.
  • Experience owning end-to-end content marketing programs from concept through production, distribution, and optimization.
  • Experience creating and overseeing multi-format content, including blogs, videos, email, and social media.
  • Ability to partner closely with growth, product, and design teams to maintain consistent messaging.
  • Ability to use data and insights to shape strategies that drive acquisition, engagement, and retention.
  • Ability to define and track KPIs to measure awareness, conversion, and growth.
  • Experience establishing scalable processes, workflows, and content guidelines.
  • Familiarity with innovative formats such as short-form video and interactive content.