ŌURA

Lead Product Marketing Manager, B2B

ŌURA

full-time

Posted on:

Location Type: Remote

Location: Alaska • Iowa • United States

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Salary

💰 $170,000 - $200,000 per year

Job Level

Senior

About the role

  • Define and own value propositions, positioning, and messaging hierarchies for Oura's commercial offerings — tailored to the buyers, use cases, and outcomes that matter across employers, health plans, digital health providers, government and human performance organizations, and research partners.
  • Build and maintain persona and ICP definitions for commercial buyers and key stakeholders — grounding them in segmentation, market research, and direct customer insight.
  • Translate complex enterprise capabilities (platform features, integrations, admin and data controls, privacy and security posture) into clear, outcome-driven narratives that resonate with regulated and enterprise buyers.
  • Lead GTM strategy and launch planning for commercial motions — including enterprise product milestones and new hardware/software launches as they impact B2B buyers.
  • Develop Product Marketing Guides (PMGs) and launch playbooks that serve as the GTM source of truth for Commercial Marketing, Sales, Partner Marketing, Lifecycle, and PR.
  • Ensure every launch ladders into broader commercial revenue goals — not one-off moments — and aligns with Oura's strategic B2B priorities.
  • Own product positioning, messaging frameworks, value propositions, and proof points that power commercial sales materials, while Commercial Marketing owns sales enablement strategy and asset development.
  • Partner with Commercial Marketing and Sales to identify messaging gaps by ICP, vertical, and funnel stage, and provide the product narratives needed to strengthen enablement.
  • Lead product-focused trainings for Commercial teams, including launch education and objection-handling guidance to ensure consistent, accurate storytelling in market.
  • Drive a continuous voice-of-customer program across commercial verticals to inform both product strategy and GTM.
  • Maintain and socialize competitive intelligence across verticals
  • Own Market Requirements Documents (MRDs) and serve as the voice of the commercial market into product strategy and roadmap decisions.
  • Define PMM success metrics for each launch
  • Work with RevOps, Marketing Ops, and Data to ensure PMM inputs are reflected in CRM, ABM, and lifecycle tooling — and close the feedback loop from commercial GTM back into positioning and product.
  • Run post-launch retrospectives with Product, Commercial Marketing, Sales, and Comms to continuously sharpen narratives, assets, and GTM mechanics.
  • Serve as the single B2B PMM point of contact for the Commercial organization to reduce fragmentation and bring a coherent voice to the commercial story.
  • Drive alignment across Product, Commercial, Marketing, RevOps, Comms, Science, and the broader Product Marketing Team, on commercial priorities.
  • Maintain a transparent view of PMM work in flight and proactively manage tradeoffs with leadership across PMM and Commercial.

Requirements

  • 10-12 years of product marketing experience, with a meaningful portion in B2B or enterprise contexts — ideally in digital health, health tech, wearables, or a closely adjacent space. Additional experience in consumer PMM, including messaging & positioning and GTM, is also desirable.
  • Experience building B2B marketing infrastructure from the ground up. You’ve taken ICP frameworks, enablement systems, and competitive intelligence programs from zero to one and can scale them as we scale.
  • Strong written and verbal communication skills. You can present to a CMO, write a pitch deck narrative, and brief a sales team, all with clarity and conviction.
  • Healthcare or payer experience is strongly preferred. You understand how regulated buyers evaluate vendors, what proof points matter, and how to navigate trust-sensitive sales environments.
  • Multi-vertical fluency. You're ready to flex across employer wellness, government/human performance, research, and digital health partnerships. You can hold multiple buyer contexts in your head at once and translate between them.
  • Proven GTM ownership. You've led product launches end-to-end: from strategic positioning and messaging to sales enablement and post-launch measurement. You don't just support launches; you drive them.
  • Strong storytelling instincts. You can take complex platform capabilities or clinical evidence and turn them into narratives that land with enterprise buyers, sales teams, and partners alike.
  • Cross-functional influence. You've consistently aligned Product, Sales, Marketing, and other partners around a shared commercial strategy. You know how to earn trust and move work forward across functions and levels without relying on formal authority.
  • Voice of customer orientation. You've conducted buyer interviews, synthesized market intelligence, and fed that directly into positioning and roadmap decisions.
  • Competitive and market intelligence expertise. You don't just track trends; you turn market and competitive insight into strategic differentiation.
Benefits
  • Competitive salary and equity packages
  • Health, dental, vision insurance, and mental health resources
  • An Oura Ring of your own plus employee discounts for friends & family
  • 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
  • Paid sick leave and parental leave
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingB2B marketingGTM strategymarket researchcompetitive intelligenceproduct positioningmessaging frameworkssales enablementlaunch planningsuccess metrics
Soft Skills
strong written communicationstrong verbal communicationstorytellingcross-functional influencecustomer orientationclarity and convictionalignmenttrust-buildingstrategic thinkingflexibility