Upwind Security

Head of Marketing Operations

Upwind Security

full-time

Posted on:

Location Type: Office

Location: San Francisco • California • 🇺🇸 United States

Visit company website
✨ AI Apply
Apply

Job Level

Lead

Tech Stack

JavaScriptNode.jsPython

About the role

  • Develop and execute the marketing operations roadmap aligned to GTM goals, ensuring efficiency, scalability, and performance.
  • Own marketing campaign infrastructure including planning, QA, performance tracking, and optimization workflows.
  • Oversee marketing planning and ROI analysis in partnership with marketing and finance leaders.
  • Define and implement lead lifecycle stages, scoring models, stage definitions, segmentation definitions, and routing logic.
  • Architect and maintain integrations across CRM (Salesforce) and marketing automation platform (HubSpot).
  • Build data pipelines and automation frameworks to streamline GTM workflows, enable clean handoffs, and eliminate operational bottlenecks.
  • Enable multi-touch attribution, experimentation infrastructure, funnel visibility, and campaign performance analytics.
  • Build robust data models and reporting dashboards to drive visibility of marketing sourced and influenced pipeline and insights across the GTM funnel.
  • Partner with leadership to deliver actionable metrics, forecasting models, and marketing intelligence to stakeholders.
  • Evaluate, implement, and manage best-in-class martech tools and integrations.
  • Ensure compliance with data privacy laws (GDPR, CCPA) through governance, tagging frameworks, and consent management.
  • Lead cross functionally as well as a team of operators and technical consultants as needed.
  • Collaborate across Marketing, Sales, Product, and Data/Engineering to execute marketing strategies and operationalize growth plans.

Requirements

  • 5+ years in Marketing Operations, RevOps, or GTM Engineering roles.
  • Familiarity with scripting languages such as Python or Node.js is expected.
  • Deep experience with HubSpot, Salesforce and GTM tools (Hockeystack, Clay)
  • Ability to interpret and design data mapping logic, lead flow diagrams, and integration schemas across marketing, sales, and data platforms.
  • Familiarity with workflow automation tools (e.g. Zapier)
  • Strategic mindset with a bias for execution
  • Strong cross-functional communication skills
  • Track record of scaling AI-enabled GTM systems to support rapid growth
  • Analytical rigor and systems-thinking

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
marketing operationslead lifecycle stagesscoring modelsdata pipelinesautomation frameworksmulti-touch attributiondata modelsreporting dashboardsdata mapping logicworkflow automation
Soft skills
strategic mindsetcross-functional communicationanalytical rigorsystems-thinkingexecution bias