Upway

Head of Marketing

Upway

full-time

Posted on:

Location Type: Hybrid

Location: Brussels • Belgium

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Job Level

Lead

About the role

  • As **Head of Marketing BNL** , you will own and drive our full marketing strategy and execution across brand, owned channels and local activations. You will act as the go-to person for all marketing topics in our most strategic market.
  • Your responsibilities will include:
  • - **Full-Funnel Marketing Strategy:** Develop and implement a comprehensive marketing strategy tailored to the BNL region, addressing each stage from awareness to conversion.
  • - **Channel Management & Scaling:** Plan, manage, and scale campaigns across SEA, SEO, Affiliate, Paid Social, Email, Influencer Marketing, PR, OOH, and other relevant channels.
  • - **Brand Positioning:** Define and continuously refine Upway’s brand positioning in Benelux to establish it as the go-to destination for refurbished e-bikes.
  • - **Performance Optimization:** Track, analyze, and optimize key growth metrics including CAC, CPS, and ROI to ensure sustainable business growth.
  • - **Cross-Functional Collaboration**: Work closely with global performance and product teams, as well as local operations and logistics, to align marketing with overall business objectives.
  • - **Team Leadership**: Build, mentor, and lead a high-performing local marketing team.
  • - **Innovation & Experimentation:** Continuously test and evaluate new formats, partnerships, and creative concepts to drive growth and engagement.

Requirements

  • **Experience:** 5+ years in marketing or growth, ideally within a Consumer goods, e-commerce, or startup environment.******
  • **Strategic & Hands-On**: Proven ability to combine strategic thinking with hands-on execution, with strong expertise in managing multi-channel marketing initiatives and driving impact.******
  • **Self Drive & Passion: **Strong motivation for building consumer brands from scratch, and passion for mobility, circularity and / or the ebike market.******
  • **People & Stakeholder Management**: Experience leading small teams, agencies and driving superior outcomes.******
  • **Languages**: Native-level fluency in Dutch or French and excellent command of English.****
  • **Mindset**: Resilient, Open Minded, Team Worker
Benefits
  • **Impact & Ownership:** High-impact role in one of our largest market, with full strategic and operational responsibility.****
  • **Purpose-Driven Mission**: Be part of reshaping mobility through sustainability and innovation.****
  • **Dynamic Environment**: Thrive in a fast-paced startup setting with significant growth potential.****
  • **Location:** Office in Mechelen / Amsterdam****
  • **Competitive Package**: Attractive salary plus equity participation.****
  • **Global Collaboration**: Work with an ambitious, international, and collaborative team spread across Paris (HQ), Berlin, Antwerp, Los Angeles, New York City, and more.****
  • **Perfect Match** for any marketing expert who loves bikes!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Full-Funnel Marketing StrategyChannel ManagementSEOSEAAffiliate MarketingPaid SocialEmail MarketingInfluencer MarketingPerformance OptimizationGrowth Metrics
Soft Skills
Strategic ThinkingHands-On ExecutionTeam LeadershipPeople ManagementStakeholder ManagementResilienceOpen MindednessCollaborationInnovationExperimentation