Upland Software

Senior Product Marketing Manager

Upland Software

full-time

Posted on:

Location Type: Remote

Location: Canada

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Job Level

Senior

About the role

  • Own the product marketing and GTM strategy for BA Insight; drive how we position, message, and take our enterprise search and AI capabilities to market.
  • Translate complex technical concepts into clear, compelling use cases and stories for technical buyers, business stakeholders, and end users.
  • Stay on top of market trends, competitive intel, and customer feedback; use insights to influence roadmap, drive thought leadership content, and help keep the broader BA Insight team educated on relevant trends.
  • Enable Sales and GTM teams with the messaging, content, and tools they need to drive adoption of new features and represent BA Insight in the market for new deals.
  • Establish a strong point of view on where BA Insight should play and how we win, shaping our narrative and differentiation in the market.
  • Partner closely with Product and Engineering to deeply understand the roadmap, influence priorities, and bring new capabilities to market.
  • Define and evolve our narrative, value propositions, and differentiation across enterprise search, AI-powered retrieval, and agentic workflows.

Requirements

  • 5–8+ years of product marketing experience for technical or enterprise software products
  • Experience developing GTM strategies, positioning, and messaging for B2B products
  • Proven experience collaborating cross-functionally, especially with Product, Engineering, Sales, and Marketing
  • Track record of managing complex product launches, sales enablement, and GTM execution
  • Exceptional verbal and written communication skills; comfortable presenting, facilitating workshops, and engaging with leadership
  • Comfortable operating in fast-moving, ambiguous environments and rolling up sleeves to get things done.
Benefits
  • Flexible work arrangements
  • Professional development

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketingGTM strategyenterprise softwaresales enablementproduct launchespositioningmessagingAI capabilitiesenterprise searchagentic workflows
Soft skills
communication skillscollaborationpresentation skillsworkshop facilitationleadership engagementadaptabilityproblem-solvinginfluencingstorytellingthought leadership