UpKeep

Director of Growth

UpKeep

full-time

Posted on:

Location Type: Hybrid

Location: Los Angeles • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $170,000 - $185,000 per year

Job Level

Lead

About the role

  • Own pipeline creation at scale: Set the demand generation strategy to consistently deliver MQLs, SAOs, and revenue-generating opportunities.
  • Budget ownership: Manage and optimize a multimillion-dollar demand gen budget across digital, field, and ABM campaigns.
  • Campaign leadership: Direct the execution of integrated campaigns across paid media, events, webinars, email nurture, ABM, SEO, and partnerships.
  • Performance optimization: Establish and continuously refine lead scoring, routing, and follow-up SLAs in close collaboration with Sales leadership.
  • Data-driven rigor: Build dashboards and frameworks for CPL, CAC, pipeline contribution, win rates, and ROI by channel; present results regularly to executive leadership.
  • Innovation and experimentation: Drive a culture of rapid testing—scaling what works, cutting what doesn’t—and champion new approaches such as PLG campaigns, consulting partnerships, and AI-enabled engagement.
  • Team leadership: Mentor and grow a high-performing demand gen team; instill best practices in campaign operations, experimentation, and cross-functional alignment.
  • Event and ABM strategy: Oversee in-person and digital events as well as account-based initiatives that accelerate pipeline for mid-market and enterprise accounts.
  • AI integration: Lead the adoption of AI in marketing workflows—leveraging it to accelerate content, improve targeting, and optimize campaign performance.

Requirements

  • 8–10+ years of B2B SaaS marketing experience with direct ownership of demand generation; proven success in mid-market and enterprise segments.
  • Track record of building and scaling integrated demand programs that deliver measurable pipeline and revenue growth.
  • Deep expertise across multiple channels: paid digital, ABM platforms (6sense, Demandbase), SEO, and email automation.
  • Strong analytical skills; proven ability to manage attribution, forecasting, and reporting within Salesforce, HubSpot/Marketo, and Excel.
  • Demonstrated experience managing multi-million-dollar budgets and presenting performance outcomes to executives.
  • Skilled at building and leading teams; proven ability to align Sales, Marketing, and Product stakeholders around shared pipeline goals.
  • Comfort with AI and emerging technologies to enhance campaign velocity and creativity.
Benefits
  • Competitive comp
  • Meaningful ownership
  • Benefits that support your health, focus, and long-term growth
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
demand generationlead scoringcampaign optimizationpipeline contributionCPLCACwin ratesAI integrationaccount-based marketingSEO
Soft Skills
team leadershipmentoringcross-functional alignmentanalytical skillsinnovationexperimentationcommunicationcollaborationstrategic thinkingbudget management