UpGuard

Senior Product Marketing Manager

UpGuard

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Job Level

Senior

About the role

  • Conduct market research and competitive analysis to identify market trends, competitive positioning, and opportunities for growth
  • Be the expert on UpGuard’s products and know why customers love them, turning that insight into differentiated positioning and concise user and buyer personas
  • Produce compelling value propositions and messaging that differentiate UpGuard’s products in the market and resonate with our target audience
  • Plan and execute creative launch campaigns for new products and features, working closely with cross-functional teams such as product, sales, and customer success
  • Build core sales and marketing assets such as pitch decks, product datasheets, and product-related content
  • Be a subject matter expert for our Sales and broader Marketing team and represent UpGuard at industry events and conferences

Requirements

  • 4+ years of product marketing experience in B2B SaaS product marketing
  • Familiar with working on early-stage products and driving early customer discovery
  • A passion for connecting with customers and understanding pain points
  • Can hold your own in conversations with our Product and executive team
  • You love getting your hands dirty - to get a campaign moving, you’re happy to mock up a landing page for a designer to polish, create screen recordings, and occasionally write your own copy
  • You're data-driven and can make relevant inferences from tools such as Google Analytics, Hubspot, and Mixpanel to drive decision-making
  • We’re looking for someone who’s not just comfortable with change, but curious about it—especially when it comes to adopting AI tools that can enhance how we work
Benefits
  • Monthly Lifestyle subsidy: use this for financial, physical and mental wellbeing (all regions)
  • WFH set-up allowance: to ensure you have the right environment to work in, we will help you get set-up within your first 3 months at UpGuard (all regions)
  • $1500 USD annual Learning & Development allowance: to support your career development all team members will be able to expense development opportunities against this allowance (all regions)
  • Annual leave: PTO plus two additional UpGuardian leave days to give you time to recharge your batteries
  • 18 weeks paid Parental Leave: irrespective of parenting role (all regions)
  • Personal Leave allowance: this includes sick & carer’s leave (all regions)
  • Fully remote working environment: whilst we have physical offices in Sydney & Hobart, we do not mandate compulsory attendance (all regions)
  • Top spec hardware: all team members will be provided with top-spec laptops for their role (all regions)
  • Personal device security & online privacy protection subsidy: UpGuard provides team members with a paid subscription to personal device security & online privacy protection platform (all regions)
  • Generative AI subsidy: UpGuard provides paid subscriptions for all team members to access generative AI tools to support their work (all regions)
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingmarket researchcompetitive analysisvalue propositionscampaign planningcustomer discoverycopywritingdata analysis
Soft Skills
customer engagementcommunicationcollaborationadaptabilitycuriosity