United Way of Rhode Island

Program Coordinator

• The Program Coordinator, Community Outreach plays a vital role in developing and implementing outreach programs to engage target audiences, promote the organization's mission and services, and build positive relationships with the community.
• Research and coordinate outreach events.
• Act as a liaison between the organization and the community, developing relationships with individuals and community partners.
• Plan, promote, and deliver outreach services to public and social service providers.
• Provide direct services as needed including community resource navigation and assistance with SNAP applications.
• Coordinate, collect, and provide detailed statistical information on outreach activities and collaborate with team members and external partners.

Program Coordinator, Community Outreach

Social Media Manager

• Execute daily/weekly website content updates: page edits, image replacements, blog posts, event listings, and staff bios.
• Implement basic SEO practices — meta descriptions, alt text, title tags, heading structure, and internal linking — using a standard checklist.
• Monitor website health (broken links, form functionality, page load speed) and escalate technical issues to IT.
• Maintain the web content calendar in coordination with the Organizational Experience & Account Manager and ensure web content follows UWRI brand and voice standards.
• Own social media strategy, content cadence, and platform administration (e.g., Hootsuite or similar); develop and maintain the social media content calendar across Facebook, Instagram, LinkedIn, and other platforms.
• Co-create story-driven content with the Content Strategist & Storyteller, translating narrative input into platform-ready posts.
• Monitor all social media platforms for comments, messages, mentions, and reviews; respond to engagement within target response times, and escalate complex issues, complaints, or potential crises to the Director.
• Manage paid digital and social ad buys, executing the audience segmentation strategy stewarded by the Director.

Program Coordinator, Community Outreach

Web & Social Media Engagement Specialist