Web & Social Media Engagement Specialist

United Way of Rhode Island

Web & Social Media Engagement Specialist for United Way of Rhode Island managing digital presence and community engagement. Updating website content, executing social media strategies, and responding to community inquiries.

Posted 6/16/2026full-timeProvidence • Rhode Island • 🇺🇸 United StatesMid-LevelSenior💰 $58,000 - $80,000 per yearWebsite

About the role

Key responsibilities & impact

Execute daily/weekly website content updates: page edits, image replacements, blog posts, event listings, and staff bios.
Implement basic SEO practices — meta descriptions, alt text, title tags, heading structure, and internal linking — using a standard checklist.
Monitor website health (broken links, form functionality, page load speed) and escalate technical issues to IT.
Maintain the web content calendar in coordination with the Organizational Experience & Account Manager and ensure web content follows UWRI brand and voice standards.
Own social media strategy, content cadence, and platform administration (e.g., Hootsuite or similar); develop and maintain the social media content calendar across Facebook, Instagram, LinkedIn, and other platforms.
Co-create story-driven content with the Content Strategist & Storyteller, translating narrative input into platform-ready posts.
Monitor all social media platforms for comments, messages, mentions, and reviews; respond to engagement within target response times, and escalate complex issues, complaints, or potential crises to the Director.
Manage paid digital and social ad buys, executing the audience segmentation strategy stewarded by the Director.

Requirements

What you’ll need

Required Experience managing social media platforms and content calendars for an organization or brand.
Experience with paid digital/social advertising and analytics/reporting tools.
Preferred Experience with advocacy, issue-based, or crisis communications.
Experience with SMS/text messaging platforms and basic website CMS administration.

Benefits

Comp & perks

comprehensive benefits package for those meeting agency threshold, including healthcare, dental, and vision coverage
flexible spending account
retirement match
paid leave, floating holidays, personal days, and sick days
individual and collective programs supporting organizational and career growth, including CliftonStrengths® by Gallup, the JEDI Pathways Framework, AIRS certification, and ongoing learning offerings

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

SEO practiceswebsite content updatescontent calendar managementsocial media strategypaid digital advertisinganalytics toolsCMS administrationaudience segmentationcrisis communicationsstory-driven content creation

Soft Skills

communicationcollaborationproblem-solvingengagement monitoringcontent developmentresponse managementorganizational skillscreativitystrategic thinkingtime management