Growth & User Acquisition Lead – Game
United Tech
full-time
Posted on:
Location Type: Remote
Location: Turkey
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Job Level
About the role
- Own the end-to-end growth strategy: acquisition → store conversion → in-game behavior → retention → monetization
- Build short-, mid-, and long-term growth plans based on product goals and data
- Define success metrics and benchmarks for each step of the player journey
- Identify bottlenecks in the funnel and create actionable plans to improve them.
- Take ownership of App Store & Google Play presence (icons, screenshots, videos, descriptions)
- Plan and execute A/B tests for store assets based on clear hypotheses
- Analyze store performance (CR, drop-offs, audience segmentation) and iterate continuously
- Align store messaging and visuals with target audience (especially female-focused strategy).
- Own UA strategy across all major platforms (Meta, TikTok, Google, AppLovin, etc.).
- Plan testing and scaling frameworks, not just operate campaigns
- Define budgets, experiment priorities, and scaling logic
- Ensure UA efforts are aligned with product goals, not isolated ROAS optimization.
- Analyze in-game data (retention, engagement, monetization, feature usage)
- Connect campaign performance with in-game behavior to understand quality, not just volume
- Identify how marketing creatives and messaging impact player actions inside the game
- Use insights to influence both marketing and product decisions.
- Define clear creative needs and priorities for Marketing Creative and Art teams
- Collaborate with Creative Strategists to shape concepts, hooks, and testing plans
- Ensure creatives are designed for specific platforms, audiences, and funnel stages
- Lead structured creative testing and iteration cycles.
- Identify and plan organic growth opportunities (social media, community, content, ASO)
- Work with content and social teams to plan campaigns aligned with product updates and events
- Track performance of organic initiatives and iterate based on results
- Explore scalable low-cost growth opportunities beyond paid UA.
- Build clear reporting frameworks combining UA, store, and in-game data
- Turn data into insights, and insights into concrete action plans
- Document learnings and ensure they are applied consistently across teams
- Actively follow up on execution and raise red flags when results diverge from expectations.
Requirements
- 5+ years of experience in Growth, User Acquisition, or Performance Marketing for mobile apps or games
- Proven experience owning strategy, not just execution
- Strong understanding of full-funnel growth (UA, store conversion, retention, monetization)
- Comfortable working with both campaign data and in-game analytics
- Experience collaborating with creative, product, and analytics teams
- Able to define plans, execute them, analyze results, and iterate independently
- Strong communication skills and ownership mindset.
Benefits
- Remote cooperation. Our teams collaborate from multiple cities and countries.
- Professional and personal growth. Regular performance reviews, education compensation, access to a corporate library, and flexibility to propose and test new ideas.
- Comfortable conditions. Competitive pay with regular raises, 20 paid days off, 15 paid sick days, flexible schedule, and up-to-date tools.
- Great benefits. Health insurance coverage, sports/lunch compensation, team events
- Highly skilled and friendly team. Work in a collaborative environment with creative professionals passionate about storytelling and innovation.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
user acquisitionperformance marketingA/B testingdata analysisgrowth strategyretentionmonetizationcampaign managementfunnel optimizationapp store optimization
Soft Skills
strong communicationownership mindsetcollaborationindependent executionanalytical thinkingstrategic planningcreative testingproblem-solvingiterationinsight generation