Paid Social Advertising Consultant

United States Department of Defense

full-time

Posted on: 9/18/2025

Origin: • 🇳🇱 Netherlands

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JuniorMid-Level

About the role

Development, set-up and optimization of paid social campaigns across platforms like Meta, TikTok and LinkedIn
Analyzing campaign data and generating reports to provide valuable insights and actionable recommendations for our clients
Designing and running A/B tests to compare different ad variations, targeting strategies, or landing pages for performance optimization
Regularly monitoring performance metrics and optimising campaigns, ensuring goals & KPIs alignment and client satisfaction
Allocating and managing budgets for paid social campaigns to achieve optimal results, preparation of Paid Social forecasts and media plans
Identifying and defining target audiences for effective ad targeting
Collaborating with design teams to create compelling visuals or videos for ad campaigns
Implementing and configuring conversion tracking mechanisms together with our data teams, such as pixels or tags, to measure campaign success.

Are open-minded and eager to learn more and develop your skill set
Work thoroughly, manage campaigns accurately and have an eye for detail
Always keep an oversight, even when various tasks are at hand
Have an analytical skillset
Have at least 2 years of experience with hands-on paid social projects
Have an understanding of Social KPIs, campaign optimisation, and are able to analyse results with the help of Excel, Pivot and platform data
Have collaborative skills for working with cross-functional teams, clients, and stakeholders
Think proactively and have a healthy amount of creativity as well as the fun to bring in own ideas
Have a passion for (Paid) Social and are always up to date for news and trends
Are able to effectively allocate and manage campaign budgets to achieve desired outcomes
Proficiency in the Dutch language is a must