United States Department of Defense

Senior Account Manager, Paid Media

United States Department of Defense

full-time

Posted on:

Location Type: Hybrid

Location: Arizona • California • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $90,000 - $95,000 per year

Job Level

Senior

About the role

  • Own day-to-day performance and execution of mobile app acquisition focused, omni-channel direct response paid media programs.
  • Design, launch, and optimize direct response mobile app campaigns across Google Ads (including UAC), Apple Search Ads, paid social, and mobile ad networks, with the ability to quickly ramp into new channels as needed.
  • Serve as the primary point of contact for assigned clients, managing communication and leading weekly status calls.
  • Drive account strategy to meet or exceed client efficiency, scale, and growth goals.
  • Monitor daily performance, pacing, and budgets, identifying irregularities and optimization opportunities.
  • Develop and execute testing roadmaps and leverage reporting dashboards to provide timely performance insights and analysis
  • Leverage mobile measurement partners (MMPs) to support attribution, troubleshooting, and performance analysis.
  • Own project management across accounts, coordinating internal teams, vendors, and timelines.
  • Ensure all work meets QA standards and is delivered error-free.
  • Manage relationships with platform and vendor reps, vetting new opportunities while maintaining best practices.
  • Manage and mentor at least one direct report, supporting development and strong execution.

Requirements

  • 4+ years of digital performance marketing experience, with a focus on mobile app acquisition and growth.
  • Hands-on experience with Google Ads (including UAC) and Apple Search Ads.
  • Experience with paid social, mobile ad networks, or programmatic/DSP environments is a plus.
  • Working knowledge of MMPs and mobile attribution concepts.
  • Comfort with budgeting, bidding strategies, and testing methodologies.
  • Strong analytical and reporting skills; proficiency in Excel.
  • Proven experience presenting performance insights and recommendations to clients or internal stakeholders.
  • Excellent written and verbal communication skills.
Benefits
  • A flexible, hybrid working policy (2-3 days from the office, depending on location) and the opportunity to work from abroad for 13 weeks a year;
  • 24 vacation days per year and the possibility to buy an unlimited number of extra vacation days;
  • DEPT®/YOU Learning Menu and DEPT®/YOU Special Programs. Develop your skills with courses and programs tailored to your needs;
  • Stay happy and healthy with a contribution to your health through the OpenUp platform, gym and wellness discounts, and healthy lunches at the office;
  • Get a discount on your lease bike and ride in style. You can also enjoy hassle free-commutes with an NS Business Card;
  • A reputation for doing good. DEPT® has been a Certified B Corp® since 2021, has been named a Great Place To Work since 2022 in the Netherlands and named ‘Agency of the Year’ at both The Lovies and The Webby Awards;
  • Awesome clients. Whether big, small, local or global — at DEPT® you’ll get the opportunity to work with all of them. And we celebrate all of our successes together!
  • You can discover even more employee benefits here.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital performance marketingmobile app acquisitionGoogle AdsApple Search Adspaid socialmobile ad networksprogrammaticbidding strategiesanalytical skillsExcel
Soft Skills
communication skillsproject managementmentoringclient managementanalytical thinkingpresentation skillsteam coordinationproblem-solvingattention to detailleadership