Serve as the media point person for one or more UCS campaigns and jump on media opportunities across issue areas.
Develop and implement strategies and tactics to maximize earned media visibility for UCS, its experts, and products.
Develop proactive and reactive media strategies and create a calendar of activities to obtain ongoing visibility in online, print, radio, TV, video, and podcasts.
Develop cross-channel ideas (social media, digital ads, blog posts) to leverage for earned media.
Represent UCS campaigns in coalition media efforts and assist with coalition messages/media strategy.
Write, edit, and distribute media material including press releases, op-eds, factsheets, pitch memos, letters to the editor, backgrounders, and social media posts.
Stay on top of messaging research and polling; develop messaging documents and talking points with program staff.
Establish and maintain relationships with journalists; pitch reporters and respond to interview requests.
Track outlets and journalists and cultivate top experts for media engagement.
Arrange and staff UCS press briefings and reporter meetings.
Conduct media trainings and develop talking points and soundbites for UCS experts.
Track UCS press hits and contribute to quarterly media reporting.
Manage media consultants and interns as needed.
Maintain understanding of UCS issues and ensure activities enhance the organization’s reputation and advance organizational objectives.
Requirements
Bachelor’s degree required (comparable training and/or experience can be substituted).
Position requires three to seven years of experience in media relations or journalism.
Strong written and verbal communication skills.
Demonstrated ability to conceive of and execute successful earned media strategies.
Robust technical skills including ability to write press releases, op-eds, factsheets, pitch memos, letters to the editor, backgrounders, and social media posts.
Ability to identify and maximize media opportunities; develop messages and sound bites.
Social media and visual communications skills are a plus.
Must be able to remain in a stationary position for long periods of time.
Continuously operate a computer and must have the ability to control a mouse and keyboard.
Communicate in verbal and written formats with internal staff and external constituents.
Regular office hours that accommodate the East Coast media market; may include occasional nights, weekends, and on-call rotations.
Some travel may be required, totaling 0-5 times a year.