Uneekor, Inc.

Digital Marketing

• Execute Uneekor's customer lifecycle marketing strategy across email marketing, customer education, content creation, and digital engagement initiatives
• Own day-to-day email marketing strategy using tools such as Klaviyo
• Build, manage, and optimize automated customer lifecycle flows
• Develop customer segmentation strategies to improve engagement, retention, and conversion
• Coordinate email calendars for promotions, product launches, software releases, and company initiatives
• Perform A/B testing and optimize campaigns based on performance metrics
• Monitor ecommerce, website, email campaign, and reseller-site performance and provide improvement recommendations
• Develop support educational customer journeys with Customer Experience, Product Management, and Engineering
• Transform support documentation, FAQs, setup guides, release notes, and product updates into customer communications
• Own Uneekor's blog strategy and editorial calendar
• Research, write, edit, and publish blog content focused on golf technology, simulator ownership, product education, company news, and industry trends
• Coordinate content contributions across internal teams
• Coordinate product photography, lifestyle shoots, video production, and other creative assets
• Support product launches by ensuring marketing assets are completed and delivered on schedule
• Organize and maintain marketing asset libraries
• Publish and maintain website content through Shopify and Sanity CMS
• Support landing page creation, promotional updates, merchandising initiatives, website improvements, and customer experience initiatives
• Monitor email marketing and customer engagement metrics and assist with lifecycle marketing reporting
• Support SEO initiatives through content optimization and best practices
• Coordinate with internal departments, external marketing agencies, and creative partners on launches, campaigns, and customer communications
• Support additional Digital Commerce initiatives as business needs evolve

Digital Marketing Specialist

Human Resources

• Develop, implement, and maintain global HR policies, procedures, and employee handbooks
• Establish standardized HR processes across business functions and locations
• Create and maintain HR SOPs for recruitment, onboarding, performance management, compensation changes, promotions, disciplinary actions, terminations, and employee relations
• Ensure HR policies align with company objectives and applicable labor laws
• Lead HR compliance audits and implement corrective action plans
• Create documentation standards and ensure proper record retention
• Assess HR processes and identify opportunities for improvement and automation
• Establish HR metrics, reporting, and dashboards for executive management
• Implement controls for consistency, accountability, and compliance
• Partner with Finance and Operations on workforce planning and organizational efficiency
• Develop and optimize performance and salary systems with Finance
• Coordinate management training in interviewing, hiring, terminations, promotions, performance reviews, safety, and sexual harassment
• Lead the talent acquisition strategy and process
• Review and interview candidates, including sourcing and administering the talent acquisition process
• Plan and conduct new employee orientation and onboarding
• Develop and maintain HR policies and procedures following state employment law and practices
• Provide coaching on performance improvement processes
• Manage and resolve complex employee relations issues and conduct objective investigations
• Oversee analysis, maintenance, and communication of legally required records
• Identify legal requirements and government reporting regulations and ensure compliance
• Study legislation, arbitration decisions, and collective bargaining contracts to assess industry trends

Digital Marketing Specialist

Senior Human Resources Manager